Tesco ramps up price war

Tesco has stoked the Christmas price war, lopping 25 per cent off a number of leading toy lines.
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The campaign is being backed with full-page adverts in the national press and includes all Fisher-Price and Vtech toys, Barbie and Bratz, Spiderman and Power Rangers, Mega Bloks, Magnetix, Cars, Shrek Thomas and Friends, Fur-Real and Lego.

There is also a 3 for 2 offer on MB and Parker games and online the store is offering free delivery on orders over £75 through Tesco Direct.



Asda begins price war

Asda has taken a hatchet to its toy range, lopping the price of 40 games and assorted other lines as it lays the ground for a vicious Christmas price war.


Cracking Christmas for Tesco

No huge surprises as Tesco has this morning announced a strong Christmas trading statement, with non-food products including toys, games and electronics enjoying a record year.


Hornby on the up

Hornby has reported a 15 per cent increase in sales to £45m for the year to the end of March, with pre-tax profits up 16 per cent to £7.5m.

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