The report says many toys are being sold at a discount of up to 60 per cent as the firm looks to clear stock to reduce its toy offering.
To read the full report click here.
With predictions of large-scale price hikes on the way this summer, what consequence, if any, will it have on toy retailing?
Bullish forecasts from suppliers will be few and far between over coming months. Mattel?s management, however, believes its core of brands mean it's well positioned and confident for 2009. Ronnie Dungan spoke to MD David Allmark and Marketing Director Jackie Jordan about how a market leader copes with the crunch?
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