Tech gamble

Is it too simple to say traditional toys equal wholesome fun? Are tablets really turning our playgrounds into something resembling a primary school production of Night of the Living Dead? Can’t we just all get along?
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Why has Sam adopted an old-fashioned, yet still remarkably trendy quiff for the July issue?

Just one question you may ask yourself when peering to the comment page to see Sam’s wonderful mug has changed.

Well, this month, Sam headed of to Las Vegas to bring you all the highlights of this year’s Licensing Expo. And while she was schmoozing with Grumpy Cat in Sin City, like any decent deputy editor, I’ve leapt into the hot seat to pen this month’s comment.

As our July cover reveals, this is our Tech Vs Traditional special which sees us look at what the industry thinks about the recent arguments around tech and traditional toys.

Is it too simple to say traditional toys equal wholesome fun? Are tablets really turning our playgrounds into something resembling a primary school production of Night of the Living Dead? Can’t we just all get along?

The vast majority seem to believe the key is moderation, that a healthy play diet is a balanced one. However there are some who feel tech presents a genuine threat to children’s attention span and learning capabilities.

As well as toy manufacturers and retailers, our Parent Network coloumn this month from Emma Button offers an interesting perspective on the debate. Both parents in the Button family write software for a living, yet she maintains they are far from “a family of square-eyed, unsociable individuals.”

Personally, I fall on the side which champions balance. The educational capabilities of apps and tablets simply can’t be ignored. Likewise, traditional toys offer children something that can’t be replicated or easily replaced.

If you still have a face like a smacked arse due to the World Cup, I hope this issue can help out, whether you’re swiping through the issue on a tablet or risking the wrath of a paper cut with a good old fashioned physical copy.

Also, I’ll let you know if Sam returns from Las Vegas with an Elvis-inspired quiff. If so, I’ll have to try a new look.

Suggestions on a postcard please. (On second thoughts, email would be easier.)

Related

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Traditional or tech toys?

This month, Robert Hutchins asks our panel of toy retail buyers how they strike the balance between stocking tech-focused and more traditional toys, and if higher-priced tech toys are taking more shelf space

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.