Following the success of Team GB's boxing team, which won five medals - including two golds - at the London 2012 Olympic Games, Wicked Vision has reported soaring sales of its inflatable boxing pillows, Socker Boppers.
The product lets kids safely punch each other with a cushion of air behind every punch.
MD of the distributor David Strang said: “The Olympics were incredible and with the whole country focusing on sport, Wicked Vision saw the opportunity for our range of sports toys to encourage kids into active play.
“As market leaders, our Socker Boppers range is now flying off the shelves in the major High Street toy retailers including ToysRUs, Hamleys, online retailers Amazon and department stores including John Lewis and JJB Sports.
The Socker Boppers range also includes the bounce back Powerbag.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.