A board game that puts players in the role of a city taxi driver to test their local knowledge is eyeing international growth with new titles and retailers in tow.
Created by an Edinburgh cabbie and now distributed in the UK by Esdevium Games, Taxi! The Board Game is making a play for the wider EU, US and Chinese markets.
On home soil the team behind the title is currently in discussion with a number of High Street retailers including Waterstone’s, Blackwell’s. The Toy Store, John Lewis and a number of online platforms, while a swathe of new titles currently under developed is primed to see the game launch to the international stage.
London, Edinburgh, Glasgow and New York versions are already on the shelves with a further four cities planned for release by 2017.
The planned move for the global market follows an extensive re-design of the game, bringing it up to date after a ten year hiatus when its creator, Derek Carroll, found himself disillusioned with the games industry.
As a result, Taxi! Board Game company is now in advanced talks with one major US games distributor about a potential licensing agreement to take the title to the American market.
“The feedback on Taxi has been very encouraging with interest from potential partners in the US, China and in Europe,” said Gordon Drysdale of Taxi! Board Game, the team behind the title.
“We have also been working with a business mentor who has great experience in the toys and games sector.”
Over the course of the year the team has called on the help of former Hasbro and Mattel engineer, Mamta Singhal who now operates as a design and business consultant for young start ups.
‘She has brought a powerful network to the team which has helped us strategise our plans for the coming year and beyond,” continued Drysdale. “Mamta is originally from Scotland so she was keen in supporting a local home grown inventor.”
As part of the Taxi game’s overall refresh, the team now plans to launch a further four quiz books based on the board game, scheduled for release in Q3 of this year.
“We are in great shape for 2016,” said Drysdale. “we have Esdevium on board and we have more product to sell including four new versions of the game and four quiz books.
“Our ongoing marketing strategy ensures that more retailers are now becoming familiar with the game and its potential, we are now projecting significant sales increase for the coming year.”