Tatty Teddy included in Box of OMG

Plush toys appear in new 'free Birchbox for kids'.
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Carte Blanche Group is pushing its Tatty Teddy & My Blue Nose Friends plush toys in Box of OMG.

Described as a ‘free Birchbox for kids’, each Box of OMG contains a mix of different products ranging from music to movies, apps, make-up, magazines, books, tickets, games and more.

The boxes were delivered to 1,500 girls across the UK, each containing a small plush My Blue Nose Friends character. 

The Tatty Teddy plush was ranked as the 'number one favourite item' in the box by a selection of girls via a Facebook survey.

Box of OMG launched earlier this year and targets girls. There's also the more boy-oriented Box of Awesome.

Read the full story on Licensing.biz

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