Tatty Puppy interactive plush on show at Toy Fair

Carte Blanche unveils its "most innovative toy to date".
Publish date:

The Join In and Play Tatty Puppy is a fresh interactive plush that will be showcased at Toy Fair and launched in June.

Tatty Teddy and My Blue Nose Friends brand owner Carte Blanche says the product - a pink puppy with a blue nose and several hi-tech tricks - is the firm's "most innovative toy to date".

Join In and Play Tatty Puppy is a plush toy which interacts with playful puppy sounds and movements when stroked on the head or back. It also interacts with the very latest App technology, enabling the cute pooch to respond to a free game download. 

As children play the mini-game, Tatty Puppy will wag its tail, move its ears and head, sit, and rest on its front paws. Puppy sounds include yapping, panting, barking and a loveable whimper. Tatty Puppy has 16 different movement combinations.

A magical wardrobe carry case will also launch in June as the latest accessory for Dress Up and Play Tatty Teddy.

Carte Blanche entered the toy sector successfully last year. The greetings specialist says its branded toys have enjoyed "unexpected levels of success", picking up two toy industry awards as well as accolades from John Lewis. 

Carte Blanche is also currently celebrating its silver anniversary.

My Blue Nose Friends Playable Soft Toys originally launched in 2008 as 5-inch collectable plush. This new soft pattern format is aimed at younger children.

Tatty Puppy is the latest toy to feature app compatibility.

CBG Marketing Director Ruth Leonard said: “Launching into toys was the obvious next step for our best-selling brands Tatty Teddy and My Blue Nose Friends, but in the prevailing economic climate there was always an element of risk involved. However, the launch has been an overwhelming success, giving us the confidence to innovate even further with Tatty Puppy.

“Join in and Play Tatty Puppy is a truly original toy which ticks so many boxes. It encourages imaginative play whilst also tapping into the trend for technology. 

"I love the fact that children can play the mini-game while Tatty Puppy interacts at the same time – it’s an added dimension which enhances the play experience.”

All the new products will be on display at Toy Fair next week. Visitors will be able to play the app on a big screen and watch Tatty Puppy in action.

You can visit the Carte Blanche Group stand B135 at the Toy Fair in London from January 22nd to 24th.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019