Talk of the Playground: Pop star dolls

Dubit asks kids for their views on the current crop of pop star dolls, and the ones they'd like to see.
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American imports are top of the kids’ doll charts in the UK, as research from Dubit shows that over half of young girls play with pop star dolls. But what about UK favourites One Direction and JLS? And who’s next on the shopping lists?

To read the full research from Dubit, simply click here.

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