Sylvanian Families to embark on Hamleys tour during the Easter break

"Each occasion will be a great chance for Sylvanian fans of all ages to experience and engage with the brand through live performance and promotional activity.”
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Epoch making toys is continuing its 30th anniversary celebrations for Sylvanian Families by taking the mascot characters on tour to Hamleys stores across the UK and Ireland during the Easter school holidays.

Four of the main Sylvanian Families characters, Freya Chocolate, Ralph Walnut, Tiffany Golightly and Abigail Bramble, will perform their special in-store stage show event at the following Hamleys outlets:

  • 28th March – Hamleys Dublin
  • 4th April – Hamleys Glasgow
  • 8th April – Hamleys Cardiff
  • 11th April – Hamleys Manchester
  • 18th April – Hamleys Regent Street

Epoch making toys will be supporting the roadshow by driving footfall at each location with extensive pre-publicity, social media and marketing activity.

This includes Sylvanian Families goodie bags for children who watch the stage show, gifts with purchase of product, plus a colouring competition where the winning prizes will be products from the new Sylvanian Families seaside range.

“Hamleys is one of the most iconic toy stores in the world and we’re thrilled to be able to support these special Sylvanian Families events in each of its stores in the UK and Ireland over Easter," said Sally Carnall, marketing manager at Epoch making toys.

"Each occasion will be a great chance for Sylvanian fans of all ages to experience and engage with the brand through live performance and promotional activity.”


INDIE PROFILE: Sylvanian Families

On the outskirts of North London stands a shop dedicated to the world of Sylvanian Families. Robert Hutchins talks to store operations manager Ben Miller about success and a love for the miniature animals.

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