Sylvanian Families survey claims nation's knowledge of nature is dwindling

Survey coincides with the opening of the new Sylvanian Families Nature Trail at Hatchlands Park.
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A survey commissioned by the Sylvanian Families brand has claimed that those aged between 25 and 30 have a poor grasp of outdoor life.

Coinciding with the launch of the new Sylvanian Families Nature Trail at Hatchlands Park, National Trust, Surrey, the survey found that a third of 25 to 30 year olds (35 per cent) knew foxes live in dens, compared to nearly half of 31 to 40 year olds, 61 per cent of 41 to 50 year olds and 65 per cent aged over 51.

One in seven 25 to 30 year olds believed the best way to attract bees and butterflies to their garden was to put pictures of bees and butterflies around their garden while more than nine in ten over 51 year olds knew you had to plant native flowers.

The survey was carried out by One Poll, between April 16th and 2st 2015, amongst 1,000 parents and children aged seven to 11 years. 

"The results reveal a worrying trend and if we conducted similar research in a future generation's time, we might expect the nation's knowledge of nature to dwindle further," said Sally Carnall, marketing manager at Epoch making toys.

"We are thrilled to be partnering with National Trust Hatchlands Park to open this new nature trail during our 30th anniversary year. We hope fans of Sylvanian Families will love spotting their favourite characters, but more importantly we hope the trail will inspire families to explore and discover nature together."

Mark Harvey, house steward at National Trust Hatchlands Park, added: "Sylvanian Families is incredibly popular with children as well as adults, and its core values of nature and imaginative play fit with those of the National Trust. I am sure this is going to be a hugely successful attraction at Hatchlands Park."


INDIE PROFILE: Sylvanian Families

On the outskirts of North London stands a shop dedicated to the world of Sylvanian Families. Robert Hutchins talks to store operations manager Ben Miller about success and a love for the miniature animals.

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