Epoch making toys has revealed that its Sylvanian Families Facebook page has now attracted over 50,000 likes.
The Facebook page was launched just nine months ago, and has proven to be a hit with both parents of existing young fans and those born in the 1980s who grew up collecting the original toys.
Epoch making toys is now inviting Facebook fans to vote for their favourite Sylvanian Family. One lucky voter will win all 30 families in the current range - a prize worth more than £500.
The most recent competition on the site - 12 Days of Christmas - received just under 20,000 entries. A product was given away each day and the competition resulted in a total reach across the social network site of 0.5 million.
Epoch will be promoting the new range of seaside-themed Sylvanian products and new families across all its digital platforms. Highlight PR will also be working with the firm to manage the PR and social media for the brand.
"We're so pleased that we've nurtured a loyal audience of second generation and brand new fans with our social media profiles," said Sally Carnall, marketing manager at Epoch making toys. "Social media is a key platform for toys in the modern marketplace, and we've gone from strength to strength with these new channels in engaging parents and nostalgic non-parents alike with the brand."