SweetDreamers unveils new plush to celebrate deal with Babies that Rock

‘We are always looking at new ways of keeping ewan fresh and on trend and collaborating with Babies that Rock will certainly do the trick,’ says Lynda Harding from SweetDreamers.
Author:
Publish date:

SweetDreamers is introducing its latest plush to its range, with ewan that rocks, especially created for babies who like to ‘rock ‘n’ roll’.

The plush also marks the official collaboration with SweetDreamers and clothing brand Babies that Rock.

Every ewan that rocks comes with a Babies that Rock bandana bib, which babies can wear around their necks.

Lynda Harding, founder of SweetDreamers, said: “We are very excited to introduce ewan that rocks. We are always looking at new ways of keeping ewan fresh and on trend and collaborating with Babies that Rock will certainly do the trick.

"It’s a fantastic, extremely high quality brand and we are very proud to collaborate with them.”

Ewan is available now for £37.50 on the SweetDreamers and Babies that Rock website.

Bernie Harding-Martin, co-founder of Babies that Rock, added: “We are delighted to have teamed up with SweetDreamers. Every new parent has heard of ewan the dream sheep, so the launch of ewan that rocks is a fantastic way to introduce our brand to new parents across the UK.

“Babies that Rock is all about offering parents premium, high quality clothing that is different to anything they will find in the shops. Our bandana bib is one of our most popular items, and ewan looks very cool in it, if I don’t say so myself.”

Related

0 alpha logo.jpg

Alpha Group acquires Baby Trend

‘Acquiring Baby Trend will allow us to bring our innovative technology and outstanding intellectual properties into a whole new category,’ says Alpha’s Wang Jing.

0 fraggle rock toys.jpg

Super Impulse readies Fraggle Rock toy line

‘Fraggle Rock is an iconic classic and we are over the cave thrilled to have partnered with The Jim Henson Company to bring the brilliant puppetry from the timeless show to today’s generation,’ says Super Impulse’s Alan Dorfman.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.