Established in 2002 and based in the Murcia area of southern Spain. Sweet Toys has built a range of innovative toy candy dispensers through joint venture factories in the Far East, which it ships around the world.
Dave Norton, soon to be appointed Managing Director of Sweet Toys (UK) Ltd said: "Due to the increased demand for our products over here and the unique retail set up in the UK, Sweet Toys have decided to open its 1st overseas office based in the West Midlands."
"I have worked for many years in the toy and gift industries and more recently in confectionery," added Norton.
“The Sweet Toys range combines both these categories and with our extremely competitive price structures we attract the impulse, pocket money and party bag buyers and consumers.
The Sweet-Toy range currently has over 60 SKU’s with new lines being added every month and they supply to major multiples, key retail accounts, department stores, mail order houses and the independent trade, though these will most likely be supplied through wholesale partners."
Sweet-Toy offers both domestic trade sales and FOB via its Hong Kong office.