The event is due to take place on October 2nd and 3rd at Olympia's Grand Hall, London. New exhibitors so far include Lego, Brandsauce, Bang on the Door, Sheepworld, Christies Images and Milan Collection.

In addition, big names such as BBC Worldwide, Hit, Granada Ventures, 20th Century Fox and Jetix have all confirmed they will be returning to the show this year. Character and brand agents will also be well represented with The Beanstalk Group, Coolabi, Global Brands Group, LMI, Start Licensing and Target all taking up prime positions on the show floor.

"Our exhibitors were thrilled with the success of last year's show, and both our ensuring decision to move to the bigger Grand Hall at Olympia and our rebrand to Brand Licensing Europe have been really well received," said event director Jessica Blue.

"In addition to exhibitor numbers being up by 43 per cent, the Advice Centre and Art, Design and Image Licensing area are both filling up quickly. Everyone is really excited about the transition to the Grand Hall and the future growth of Brand Licensing Europe.

For more information, log on to www.brandlicensingeurope.com.