Support grows for Brand Licensing Europe

Almost 100 companies, including many first time exhibitors, have already signed up for this year's Brand Licensing Europe show - an increase of 43 per cent on this time last year according to organisers Advanstar.
Publish date:
Social count:

The event is due to take place on October 2nd and 3rd at Olympia's Grand Hall, London. New exhibitors so far include Lego, Brandsauce, Bang on the Door, Sheepworld, Christies Images and Milan Collection.

In addition, big names such as BBC Worldwide, Hit, Granada Ventures, 20th Century Fox and Jetix have all confirmed they will be returning to the show this year. Character and brand agents will also be well represented with The Beanstalk Group, Coolabi, Global Brands Group, LMI, Start Licensing and Target all taking up prime positions on the show floor.

"Our exhibitors were thrilled with the success of last year's show, and both our ensuring decision to move to the bigger Grand Hall at Olympia and our rebrand to Brand Licensing Europe have been really well received," said event director Jessica Blue.

"In addition to exhibitor numbers being up by 43 per cent, the Advice Centre and Art, Design and Image Licensing area are both filling up quickly. Everyone is really excited about the transition to the Grand Hall and the future growth of Brand Licensing Europe.

For more information, log on to



Big names in for Brand Licensing Europe show

Brand Licensing Europe organiser Advanstar is reporting a 40 per cent increase in the number of exhibitors so far signed up, with 4Kids Entertainment, Disney Consumer Products, Chapman Entertainment, Entertainment Rights and Sony Pictures Entertainment among the 32 companies to confirm attendance since February 1st.


Brand Licensing Europe 2012: The Reaction

Official figures show that this year?s Brand Licensing Europe smashed all records in its 14-year history, including 20 per cent more exhibitors. ToyNews speaks to exhibitors and visitors for their views

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.