Support grows for Brand Licensing Europe

Almost 100 companies, including many first time exhibitors, have already signed up for this year's Brand Licensing Europe show - an increase of 43 per cent on this time last year according to organisers Advanstar.

Author:: ToyNews Online
Publish date:: Feb 7, 2007
Social count:: 0

The event is due to take place on October 2nd and 3rd at Olympia's Grand Hall, London. New exhibitors so far include Lego, Brandsauce, Bang on the Door, Sheepworld, Christies Images and Milan Collection.

In addition, big names such as BBC Worldwide, Hit, Granada Ventures, 20th Century Fox and Jetix have all confirmed they will be returning to the show this year. Character and brand agents will also be well represented with The Beanstalk Group, Coolabi, Global Brands Group, LMI, Start Licensing and Target all taking up prime positions on the show floor.

"Our exhibitors were thrilled with the success of last year's show, and both our ensuring decision to move to the bigger Grand Hall at Olympia and our rebrand to Brand Licensing Europe have been really well received," said event director Jessica Blue.

"In addition to exhibitor numbers being up by 43 per cent, the Advice Centre and Art, Design and Image Licensing area are both filling up quickly. Everyone is really excited about the transition to the Grand Hall and the future growth of Brand Licensing Europe.

For more information, log on to www.brandlicensingeurope.com.

Brand Licensing Europe organiser Advanstar is reporting a 40 per cent increase in the number of exhibitors so far signed up, with 4Kids Entertainment, Disney Consumer Products, Chapman Entertainment, Entertainment Rights and Sony Pictures Entertainment among the 32 companies to confirm attendance since February 1st.

Advanstar's popular Brand Licensing show will be rebranded as Brand Licensing Europe from tomorrow.

Brand Licensing Europe opens today, with organiser Advanstar claiming that it is going to be the biggest ever.

Advanstar sets its targets high for this year's show as exhibitor numbers hit 100 mark already.

Over 180 exhibitors to showcase more than 2,000 properties.

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Record numbers attended this year's Brand Licensing Europe event, according to organiser Advanstar.

Official figures show that this year?s Brand Licensing Europe smashed all records in its 14-year history, including 20 per cent more exhibitors. ToyNews speaks to exhibitors and visitors for their views

Over 50 per cent of stand space now reserved for new Advanstar show in Budapest next year.

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