SUPPLIER PROFILE: Marbel

Marbel enjoyed steady growth in 2012, and now it's added Pinky Poppy giftware as well as Bullyland's Disney and animal figures to its stable. We speak to marketing manager Phil Nelson for an update.
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Can you give us an overview of how you’ve performed over the past 12 months? Did you experience growth, and if so, how much over 2011?

Marbel Toys continues to go from strength to strength, we ended 2012 with 35 per cent growth over 2011 figures.

This growth was achieved by really building relationships with our current customers and reaching new customers all around the UK.

Can you give us a rundown of your big products and plans for 2013? 

We now represent 13 leading brands in the UK; BRIO, Hape, nanoblock, Bullyland, Pink Poppy, I’M Toy, Ein-O Science, Makedo, Yookidoo, WWF Plush, Battersea Dogs and Cats Home and Deglingos.

We plan to grow each brand in the UK market and ensure that each one is fully represented in-store.

What kind of reaction did you see for the new Bullyland and Pink Poppy lines during toy fair season?

We experienced a great reaction to Bullyland and Pink Poppy since showing at the fairs.

Retailers love the Disney licensed range from Bullyland and the range of display units available to showcase the items strongly in-store.

Bullyland keeps up to date with the new films being released and we are looking forward to new products relating to upcoming films Monsters University and Planes.

Do you have any particular marketing plans in the works?

We launched a new brand identity and catalogue at the shows, which we have had a great response to. The catalogue was re-designed to really allow the brands’ own unique identity shine through – each brand has a separate supplement catalogue.

During 2013 we are also really going to focus on ensuring retailers are supported with a full range of POS and marketing material. This way we can ensure that the brand values and USPs of each brand are fully represented in-store.

DISNEY LAND

The Bullyland figures supplied by Marbel are collectables with a lower price point.

The Disney and Pixar Cars figurines offer all the characters from the feature film at a reasonable price (£5.49 SRP).

Retailers can stock Lightning McQueen and his team of mechanics Louigi and Professor Z, which Marbel says will be a front runner in its catalogue this year.

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