SUPPLIER FOCUS: Energizer batteries - ToyNews

SUPPLIER FOCUS: Energizer batteries

The recession is shaping the battery category, as staying in becomes the new going out.
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For toy retailers looking for extra sales from added-value, impulse-purchase items, batteries offer a common sense option that fits with the core product and requires very little specialist knowledge.

But a little more wouldn’t hurt. Here, leading supplier Energizer offers some insight into the power-cell market…

Click here to read the full article.

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