SuperAwesome makes first move into US market

Team behind Box of Awesome acquires Los Angeles based MobiGirl Media
Publish date:
Social count:

SuperAwesome, the team behind Box of Awesome and Box of OMG, has made its first move into the US market with the acquisition of MobiGirl Media.

Based in Los Angeles, MobiGirl Media is a COPPA compliant mobile ad network aimed ad girls aged six to 16.

Founded in 2012, SuperAwesome offers a 'child-friendly marketing ecosystem' and boasts over 60 content partners as well as owning a range of kids properties including Swapit, Box of Awesome and SuperAwesome Club.

The firm's channels reach 20 million kids each month with clients such as Disney, Nickelodeon, Warner Bros, Nintendo and more.

Jennifer Noonan, CEO of MobiGirl Media, said: "We are super excited with SuperAwesome's acquisition of MobiGirl Media.

"When we created MobiGirl Media, it was always our hope to grow the company internationally and team up with the leaders in the field of kids digital discovery.

"Dylan and the team have been fantastic to work with and SuperAwesome is the ideal landing place for MobiGirl Media."

Dylan Collins, CEO SuperAwesome, added: "We’ve primarily grown the company organically but the opportunity to work with Jennifer and her co-founders was quite unique and we’re delighted to welcome them into the SuperAwesome family.

“MobiGirl Media sees the start of our expansion into the US. We’ve been heavily focused on the UK but with the seismic changes in the kids market we’re seeing huge opportunities in other territories.” 


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.