The event, organised by Evolution PR, will now be taking place at London Zoo's Prince Albert Suite, which will act as Santa’s Grotto for the day, on July 11th. The event will be decked out as a winter wonderland with decorations and Christmas trees. Carol singers will serenade guests with a selection of festive songs to help get everyone in the mood as they enjoy a champagne lunch.
The idea behind the showcase is to attract journalists and give them the opportunity to actually see Christmas products in the flesh. A website - www.christmasinjuly.co.uk - is now online where images and press releases from all the companies involved will be available.
Toy companies that have already confirmed their attendance include:
AllAboutFootball, Bandai, Coiled Spring, Early Bird, Fiesta Crafts, Flair, Great Gizmos, Mumbo Jumbo, Radica, Re:creation, Treasure Trove and Vtech.
If any toy or game manufacturers are interested in getting involved, then they’ll have to hurry as there are only two slots left. For further information call Helen Davis at Evolution PR on 01327 701 702 or email Helen@evolution-pr.co.uk