Studio Anne Carlton teams up with Forever Friends

The toy firm releases a range of paintable bears under the re-launched Supercast brand.
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Studio Anne Carlton’s re-launch of the classic make your own model brand Supercast has been boosted with the addition of the Forever Friends licence, which is celebrating its 25th anniversary this year.

Working closely with gift company Hallmark, Studio Anne Carlton has created Forever Friends make and paint your own 3D models aimed at toy and hobby enthusiasts.

The model kits will be available in both traditional and chocolate moulds and will ‘convey the sense of hugs and cuddles, happiness and warmth that the brand invokes.’

Studio Anne Carlton managing director, Michael Lee, said: “The re-launch of Supercast presents the most exciting opportunity to recreate one of the toy and hobby sector’s most iconic brands. Studio Anne Carlton is even more thrilled to be able to include in this re-launch the collaboration with Hallmark to celebrate the 25th anniversary of the well known and much loved Forever Friends brand.”

Julie Michell, licensing manager at Hallmark Cards commented: “We are very pleased to be working with Studio Ann Carlton as they re-launch Supercast – the product is a lovely fit for Forever Friends, we are sure it will be a great hit with our fans.”

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