Strong start for US toy business

Super categories help industry see positive sales growth for first half of 2007.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Retail sales in the US toy industry increased by almost three per cent for the first half of 2007, generating over $8 billion for the January to June period, according to NPD Group.

The figure compares to $7.8 billion generated during the same period in 2006.

The strong performance of seven 'super categories' has been attributed to the rise. Vehicles saw the most growth - increasing by 17 per cent - with Infant/Pre-school, Youth Electronics, Plush, Arts & Crafts, Building Sets and Games/Puzzles showing respective dollar sales increases of four per cent, eight per cent, nine per cent, six per cent, four per cent and three per cent over year-to-date 2006.

Combined, these seven categories comprised over $4.5 billion in retail sales.

Of the 11 super categories, only three saw sales declines, with one experiencing flat sales over YTD 2006. Action Figures & Accessories and Outdoor Sports & Toys both saw decreases of four per cent. Doll sales were flat, reversing last year's negative trend when sales for the first half of 2006 declined four per cent versus first half 2005 sales.

"It's obvious that the new product innovations we've been seeing in the toy industry have had a positive impact on overall toy industry sales," said Anita Frazier, industry analyst for the NPD Group. "Based on NPD's research, parents believe toys are more interesting and stimulating than ever. Taking this into account, along with strong sales during the first half of the year, the industry is heading into the all-important back half of the year in a very strong position."

Related

5_Pocoyo.jpg

Good start for Mattel

Mattel has reported 2007 its first quarter financial results with net income down to $12 million but sales up to $940.3m.

5_Pocoyo.jpg

Flat year for US market

Retail sales in the US market increased slightly (up 0.34%) and generated over $22.3 billion in 2006 compared to $22.2 billion generated in 2005, according to new figures released by NPD

5_Risk_70pg42.jpg

Risky Business

In the first of a series of features, former Hasbro head of Europe and now boss of consultancy firm Step-Up, Simon Gardner, offers some advice on how to prevail against the challenges presented by the modern toy market. And he?s using some tried and tested Hasbro favourites to do it?

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.