Strong Q2 growth for Mega Brands

Toy sales up 40 per cent, company up 19 per cent overall.
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Mega Brands has reported strong sales growth for its second quarter and first six months ending June 30th 2007.

Overall, sales grew by 19 per cent at the firm to $121.5 million for Q2. Toys sales in the second quarter were up an impressive 40 per cent to $57.9 million compared to $41.5 million in the second quarter of 2006.

This growth can mainly be attributed to construction toys, with higher sales of all the firm's principal brands in the pre-school category, and on theme toys based on Pirates of the Caribbean: At World's End and Spider-Man 3.

Meanwhile, sales in North America were up by ten per cent to $87.1 million, while international sales increased by 50 per cent to $34.3 million, again driven by huge demand for construction toys.

"The strong top line growth in the first half of 2007 demonstrates that we have great innovation and the right licences," said Marc Bertrand, president and CEO of Mega Brands. "These are the fundamentals of our business and they provide a solid foundation for our growth and profitability."

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