Strider Bike UK is set to mark the one millionth sale of its balance bikes with a golden ticket giveaway.
The firm is expecting to hit the milestone within weeks, and five golden tickets will be placed at random in 12" Strider bike boxes to be sent out to UK customers throughout March.
Each recipient of a golden ticket will receive a full refund on the cost of their bike, plus a VIP invitation to the UK Strider Balance Bike Race and fun day at Birmingham BMX racetrack on June 6th 2015, a package worth over £100.
“The golden tickets are our way of saying thank you to Strider fans in the UK," said Karen Wood, managing director, Strider Bike UK.
"With Striders being bought all over the world, it will be impossible to pinpoint who, when or where our one millionth customer will be so in the UK we will be rewarding five of our new customers, all of whom could potentially be our millionth.
“We are very humbled and a little bit in awe of the success of Strider bikes. To sell one million bikes is an amazing feat. Families all over the world really have taken the brand to their hearts.
"Strider bikes make it so easy for young children to learn to ride. They are safe, solid, super light and built for longevity, so they grow with the child and can be passed down to younger siblings, making them a really affordable purchase.”
Strider balance bikes promote a natural method for children to learn balance and riding skills and the brand is supported with Striderability classes that allow children to ride and race against each other at BMX clubs, cycling centres and with private instructors throughout the country.