Stikfas products will form part of a SwapitShop auction, to further increase the brand’s exposure to its target youth market. SwapitShop is an online swapping and trading community where people between six and 18 earn virtual currency by swapping items, visiting websites and purchasing products from various brands. They can then buy new or second hand items like toys, music, games and books among others.
The auction forms part of the month long campaign which is scheduled to run over the Easter period. Display advertising, a weekly competition and inclusion in the SwapitShop’s newsletter, which is emailed to more than 212,000 people, are also planned.
Visitors to the site will also see the new Stikfas character sets such as 1627, Black Ops and Darkland.