Step 2 clarifies labelling

Step 2 expands labelling to make sure consumers know a product’s origins.
Publish date:
Social count:

The maker of moulded toys such as play kitchens and backyard play house and sand boxes, has made the changes in response to industry concerns about the safety of toys and toy parts made overseas.

From next week, the new labels will appear online indicating if any parts come from outside the US. The firm expects the labels will be on toys and in stores before the holiday season.

Scott Levin CEO and president of Step 2 said: “We’re very oriented to concerns of parents and grandparents. We want to make sure they can make an informed decision when they buy. We don’t want to do anything else but be very straight forward, including telling them about accessories we import”.

The new labels will read “Made in the USA of US and Imported Parts” as well as indicating where the parts are from. Levin said about 90 per cent of the firm’s products are made and assembled in the US while most of the imported parts come from China or Taiwan.

Step 2’s decision comes amid joint action between the US and China to stamp out the manufacturing of sub-standard products.



TRU boss stepping down

Toys R Us has confirmed that chief executive John Eyler and its COO, Chris Kay, will step down when the company is acquired by private investors.


King steps back as Diver steps up

Character Options' group marketing director Jon Diver has stepped up to become joint managing director of the firm after chairman Richard King stepped down from the position.


UK Toy Retail Survey - Part 2

This year we?ve extended the ToyNews retail survey with the help of Carrick James Market Research, which compiled the results independently for us. Ronnie Dungan analyses the results....

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.