Step 2 clarifies labelling

Step 2 expands labelling to make sure consumers know a product’s origins.
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The maker of moulded toys such as play kitchens and backyard play house and sand boxes, has made the changes in response to industry concerns about the safety of toys and toy parts made overseas.

From next week, the new labels will appear online indicating if any parts come from outside the US. The firm expects the labels will be on toys and in stores before the holiday season.

Scott Levin CEO and president of Step 2 said: “We’re very oriented to concerns of parents and grandparents. We want to make sure they can make an informed decision when they buy. We don’t want to do anything else but be very straight forward, including telling them about accessories we import”.

The new labels will read “Made in the USA of US and Imported Parts” as well as indicating where the parts are from. Levin said about 90 per cent of the firm’s products are made and assembled in the US while most of the imported parts come from China or Taiwan.

Step 2’s decision comes amid joint action between the US and China to stamp out the manufacturing of sub-standard products.



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