STEM toy firm Roominate secures over $1m investment for distribution plans

The funding will now help the STEM toy firm further encourage girls to pursue the sciences with new collections of wired building sets.
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STEM toy and girls’ construction set start-up, Roominate, has raised over $1million in funding in order to distribute its new range of building kits.

The US toy firm, created by female engineer Alice Brooks in order to encourage girls top pursue the sciences, received the funding from numerous investors, including iD Ventures America.

As a result of the funding support, Roominate is now able to widely distribute the launch of its new rPower line of connected building kits, which will allow girls to programme and control their Roominate creations from a phone or tablet.

With the new rPower, kids will be able to move an elevator up and down, spin a merry-go-round faster or slower, drive a car, programme lights to blink and more.

Among the investors in the new Roominate initiative was the US answer to Dragons’ Den Peter Jones, Mark Cuban, owner of the Dallas Mavericks and regular on ABC’s Shark Tank.

 “Investing in women owned businesses, like Roominate, and empowering female leaders is critical in inspiring the next generation of innovators,” said Cuban.

Co-founder of Roominate, Brooks, added: “We are so grateful to everyone who has supported our mission to encourage more girls to become interested in STEM subjects.

“While revenues are strong with current products, without the generous funding from our backers, we wouldn’t be able to expand our offerings to bring our new rPower technology to young girls, ultimately helping to close the STEM gender gap.”

From September 28th this year, Roominate’s new line of building kits will be available at key retailers including Amazon, Toys R Us and select Walmart stores.



Richard Heayes looks at why it remains vital for toys and games to encourage children to embrace art, alongside the sciences, to help fuel their creative thinking.

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