Spring Fair spruces up

Spring Fair has revealed a new look as part of a £1.5m international marketing plan.
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The identity forms part of a marketing plan which will be fully integrated across all channels – direct marketing, advertising, e-comms and print collateral.

Simon Clarkson, marketing director for Spring Fair International, says: "Our dedication to the continued development of Spring Fair International is a reflection of Emap Connect’s commitment to providing the most innovative retail platform possible for our customers.

"There’s considerable crossover-buying and synergy between the retail sectors, so an international forum of this kind is essential for connecting and inspiring buyers and suppliers, not to mention a key opportunity to buy the latest innovative products. We firmly believe next year’s Spring Fair International will be the best yet."

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