Spring Fair leads buyers to products - ToyNews

Spring Fair leads buyers to products

Product trails aim to direct buyers towards key areas of interest.
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Organiser Emap TPS is using the trails with the aim to make the show time-friendly for visitors.

The Spring Fair Exclusive trail allows visitors to view a new mix of suppliers and products across 20 halls.

Creative Britain aims to help promote UK brands by highlighting the suppliers who fulfill the criteria, such as Character World, while the Made for Export trail helps identify international suppliers exhibiting. A database of export facilities is also available to assist foreign buyers.

The Ethical Brands icon points to manufacturers of eco-friendly and fair trade products while the Licensing product trail will take visitors to licensed properties applied to a wide range of products

The product trails are highlighted on the website www.springfair.com along with a full list of exhibitors.

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