SPRING FAIR 2011: Thumbs Up launches iPhone trade app

Online gadget specialist launches new free application for trade customers.
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The app is effectively a mobile catalogue for business traders and end users who are interested in up to date Thumbs Up products and information.

The service includes a number of key features including an ‘email to a friend’ button - to inform a buying team when something new has arrived from Thumbs Up.

Available to download for free from the App store, the idea is that corporate buyers and end users will be able to access Thumbs Up information as and when they please.

Wojtek Kolan, business development director for Thumbs Up, said: "This new App is an exciting first for Thumbs Up. The free download provides key information on our latest range and an option to email it direct to your work email address if you spot something of interest. Technology is changing the way we look at buying and supplying and we believe Applications like ours will become a common way to communicate to retailers in the future."

Alongside its app, Thumbs Up is introducing brand new packaging for its entire range. With emphasis on the product, the packaging now focuses on product features shown off in bright, eye catching colours stamped with a simplified company logo.

The firm has also recently developed FSDUs with embedded flat screens, to interactively showcase product in stores. The units will be available as a wall-mountable structure or double sided unit to allow customers to see the Thumbs Up products clearly, and enhance sale opportunities for the range.



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