SPRING FAIR 2011: Figures show biggest event for five years

Pre-audit figures from Spring Fair show this year's visitor numbers were the highest since 2006.
Author:
Publish date:
Social count:
0
872_mypictr_300x300(3).jpg

Subject to a final ABC audit, figures show 74,000 visitors over the five day, NEC event - its biggest attendance for five years.

Organiser EMAP invested £1 million in the show this year, which included a number of new features and content, including: two catwalks, the Trend House and Café, a Toy Demo Area, a Tasting Table in the Gift Food & Confectionary zone, the Graffiti and Lifestyle bars, links between halls and a new VIP entrance.

Louise Young, managing director of Emap Connect Home & Gift, commented: "Visitors embraced the changes we made this year and we are delighted that new features such as The Trend House and Fashion Accessories catwalk proved such a hit.”

She said that feedback from the show floor had been overwhelmingly positive. Retailers and exhibitors had also welcomed the new covered walkway between
Halls 9 and 5.

“There is no doubt that this increased crossover buying and eased visitor flow around the exhibition. These are important elements as we move towards Spring Fair 2012 and an even more vibrant and inspiring event that will fill the whole of the NEC. Our customers are ready for a fresh, new change and are embracing the re-edit for next year, which will result in a bigger show with clear product zoning and more new and innovative features.”

Next year's Spring Fair will take place at The NEC from February 5th – 9th.

Related

10_Spring-Fair-detail.jpg

Spring Fair 2011

A complete round-up of the exhibitors and their stands at the upcoming Spring Fair International 2011, set to take place in Birmingham in February.

Spring Fair 2016

Spring Fair is where the home and gift industry comes together to do business across 13 carefully curated show sectors.

5_spring fair logo.jpg

Spring Fair

We take a look at what the toy suppliers will be exhibiting at 2009's Spring Fair...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.