SPRING FAIR 2011: Figures show biggest event for five years

Pre-audit figures from Spring Fair show this year's visitor numbers were the highest since 2006.
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Subject to a final ABC audit, figures show 74,000 visitors over the five day, NEC event - its biggest attendance for five years.

Organiser EMAP invested £1 million in the show this year, which included a number of new features and content, including: two catwalks, the Trend House and Café, a Toy Demo Area, a Tasting Table in the Gift Food & Confectionary zone, the Graffiti and Lifestyle bars, links between halls and a new VIP entrance.

Louise Young, managing director of Emap Connect Home & Gift, commented: "Visitors embraced the changes we made this year and we are delighted that new features such as The Trend House and Fashion Accessories catwalk proved such a hit.”

She said that feedback from the show floor had been overwhelmingly positive. Retailers and exhibitors had also welcomed the new covered walkway between
Halls 9 and 5.

“There is no doubt that this increased crossover buying and eased visitor flow around the exhibition. These are important elements as we move towards Spring Fair 2012 and an even more vibrant and inspiring event that will fill the whole of the NEC. Our customers are ready for a fresh, new change and are embracing the re-edit for next year, which will result in a bigger show with clear product zoning and more new and innovative features.”

Next year's Spring Fair will take place at The NEC from February 5th – 9th.

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