Spring Fair 2010 has got off to a strong start, with retailers queuing to get into Birmingham's NEC when doors opened yesterday (February 7th).
Some 52,000 visitors walked through the doors of the show in 2009, with organiser Emap confident the 2010 event will be just as successful.
A number of improvements have been made, including the introduction of a dedicated stationery section (situated in Hall 3). The greetings sector is apparently of primary or secondary interest to at least 22,000 of the usual 70,000 visitors.
Exhibitors in the Toys & Party area (Hall 5), meanwhile, include a number of firms boasting licensed product in their line-ups such as Esdevium, Gear for Games, Get Retro, Rubie's, Smiffys, Zeon, Bladez Toys and Paladone Products among others.
License It - where visitors can find artwork and designs available to be used on licensed product - is also in Hall 3 and will benefit from improved signage this year.
Spring Fair runs until Thursday February 11th at Birmingham's NEC. Click here to visit the official site.