Spring Fair - ToyNews

Spring Fair

We take a look at what the toy suppliers will be exhibiting at 2009's Spring Fair...
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JOHN CRANE - 5A39

Launching at Spring Fair, from the Branching Out collection by John Crane, are the Lullaby Rabbit and Lullaby Teddy – two new music boxes.

These springtime keepsakes will ensure children remain entertained as they listen to the lullaby. A wind-up handle keeps the music playing whilst a woodland character sits on top of the music box.

This is just a small taster of the new items from the Branching Out Collection. To find out about further additions, visit the stand at Spring Fair.

RAVENSBURGER - 5C01

Ravensburger will expand its children’s puzzle ranges for all key licences in spring 2009. The range features characters from NPD’s top ten toy licences and the company’s strategy is to build on this success.

The adult puzzle range will be boosted by 25 new titles, with key items for spring/summer including new High School Musical and Disney titles, specially commissioned nostalgic scenes, comic illustrations and the Cat Conundrums.

2009 is the 50th birthday of Memory and Ravensburger is planning a year of celebrations to support the game. Spring will see the launch of online activity targeted at children to raise awareness of the game, a nationwide competition and a major charity tie-in planned for later in the year.

The firm has also paired character licences with the picture matching game concept and 2009 will see two new licences on display at Toy Fair, Star Wars: Clone Wars and Power Rangers Jungle Fury. In addition Disney Fairies Memory will follow the release of the Disney Fairies film on DVD and will feature heart-shaped cards.

The 3D puzzling concept Puzzleball will also see new additions to the range. Two new Ben 10 Puzzleballs will be added, along with designs featuring Hello Kitty, Pokemon, SpongeBob SquarePants and High School Musical 3. Ice Age 3 is the latest licence to be signed by Ravensburger and the range will include a 96-piece Puzzleball, a mammoth-sized and shaped floor puzzle, a three-in-a-box puzzle set and an XXL 100-piece puzzle.

GIBSON GAMES - 5A5

Gibsons will launch a range of children’s puzzles entitled My World in 2009. The planet-friendly puzzles are made with recycled board and manufactured in Britain, meaning they have a relatively small carbon footprint.

The range was produced in conjunction with the child psychologist Dr Amanda Gummer, ensuring that the range is developmentally appropriate at every stage for the child, linking to the Early Learning Goals and National Curriculum. The range consists of eight puzzles aimed at pre-schoolers and will be available from January. Each box features a slot to allow children to post the pieces back into it.

The adult ranges see the launch of eight National Trust jigsaws. These 250 and 1,000 piece puzzles include imagery of the vast collection of property, landscape, wildlife and coastline that the Trust is responsible for. Over 50 other puzzles in varying piece counts will be launched over the year from a number of different artists.

Following the Shopping Baskets range will be Sweet Memories, four new puzzles showing the confectionary brands of the 1940s, ‘50s, ‘60s and ‘70s. Also new are four 1,000-piece photographic puzzles featuring images from around Britain.

Other new additions include a complete range of classic games such as Backgammon, Chess, Mah Jongg and Dominoes. Each set is complete with a black faux leather case with white stitching. The chess sets include carved Indian chess pieces and an inlaid board.

Also in the line-up is a three-in-one mini travel set with metal playing pieces for backgammon, chess and draughts.

WINNING MOVES - 5F63

Following the acquisition of the Dora the Explorer licence, Winning Moves will launch a Juniors Dora the Explorer Top Trumps pack at Spring Fair (£2.49). In addition, the firm has launched a Ben 10 Pit and Hello Kitty-themed pack of Waddingtons Number 1 playing cards (£2.99).

The latest football Top Trumps include Hull City, Chelsea, Arsenal, Liverpool, Manchester and Everton football clubs and retail at £3.99.

Winning Moves recently signed a deal with the Press Association for Summit Showdown, boosting its awareness and popularity among newspaper readers with a puzzle format featured in newspapers around the country each week. The Clinic, a magazine questionnaire-style game launched late in 2008, is aimed at women who are Interested in celebrity gossip and it retails at £14.99.

IMAGINATION GAMES - 5H70

Imagination Games is exhibiting at Spring Fair for the first time in 2009. The firm has experienced strong sales across a range of its products including Top Gear, Catchphrase DVD, Planet Earth DVD, Battle of the Sexes and Tetris 3D Puzzle.

2009 will see the company focus on expanding its distribution points. Strong margins, a flexible approach to opportunities and a number of projects in the pipeline devised to drive marketing efforts to cover a broader base will help to further growth over the next year.

Imagination covers all categories from adults to children, with a number of products lending themselves to the gifting market. The Top Gear Ultimate board game encompasses the show, while Beat the Parents is an adult versus kids trivia quiz. There’s also the Battle of the Sexes – Brit quiz, which is a gender-based game that determines which sex rules Britain.

The Planet Earth DVD recreates the wonderful scenes from the BBC documentary and allows the family to work together to build a puzzle scene from the series.

INTERPLAY - 5A45

Interplay will unveil many new products at Spring Fair, with an increase in its existing ranges, plus a new licensed collection. Drawn from The Dangerous Book for Boys, the new series consists of science projects and classic model kits, mirroring the spirit of the books.

The Dangerous Book for Boys Discovery Kits are designed to look like old-fashioned books from the outside, but contain experiments inside. There are five to choose from, including producing anti-gravitational forces, creating bound rocket balls and science tricks. Priced at £4.99, the kits are aimed at the gift and impulse buying market. To complement the range, Interplay is producing two model kits that reproduce the heavy artillery of the 1st and 13th centuries, drawing inspiration from the book.

New products will also be introduced from the Wild Science, Living World and Girls’ Technokits.

BRAINSTORM - 5A61

Brainstorm has been appointed as the exclusive UK and ROI distributor of the Smartlab range of products. Toy and Spring Fair will be the major launch date for the collection.

Kids can learn about the anatomy of a Great White Shark with the snap together Shark Model and a book full of shark facts, while The Human Body kit gives a guided tour of the human body, complete with a human body model. The Remote Control Rocket is complete with launch pad, remote launcher and a book full of space travel information. The Voice Changer kit enables kids to choose between a squeaky, scary, robotic or booming voice, while learning about the science of sound. The Double Security Safe allows kids to build a safe with secret code.

2009 will also see Brainstorm launch a variety of Natural History Museum products. Earth Globe contains a detailed 30cm modern globe and a poster with a reproduction of a map from 1787 with details of ten voyages of exploration.

The Animal Detective is an animal spotting games with a 50cm inflatable globe and 68 cue cards. The Tyrannosaurus Rex Scan is a scanner that gives kids an under-the-skin look at a T-Rex skeleton. It includes an informative poster. Alongside this, the Glow 3D Dinosaurs are huge, glow in the dark and come in three styles.

Brainstorm’s Original Glowstars Company brand will launch three new Glow box sets, offering retailers a higher price point of £10-20. Glow Superstars includes over 500 stars and shapes. The Glow Solar System Kit is a mobile construction kit with hundreds of stars. Glow Creations Project, Draw and Glow enables kids to create their own stickers and pictures and add glow in the dark elements.

The firm’s Glow 3D range benefits from the addition of two new licences – Barbie and Hello Kitty. Scary Glow will also launch later in the year for Halloween. Two new science products are also on the way from the Uncle Milton Explore It! brand.

DKL - 5C38

Corolle Dolls has expanded its collection with new Babicorolle small and large rag dolls in vibrant outfits. There are also additions to the Mon Premier Range of dolls, including new Calin Dolls, Calin Cheerful Lavender, a re-vamped Calin Darling and many more. Tidoo Dolls has new dolls such as Tidoo Graceful and Tidoo Bright. New to the Les Classiques range is the Marie Doll, a 42cm interactive doll that speaks six languages.

Wonderworld and softwood toys will see the addition of more Eco products such as the Eco Town Game. The new, two-storey Modern House comes complete with a family of three dolls. The Mini Vehicles Range will see the new Mini Taxi and Mini Sport as well as the new Mini Garage.

The Softwood Nursery Range sees the inclusion of The Gardening Set, complete with tools and bendable flowers. The new Activity Cushion includes a mirror, ball and noises including crinkles, beeps and rattles. Hama Beads offers bead craft kits, including Disney licences. Hama has a range of accessories, assortments of beads, pegboards and design booklets.

New to the large Hama gift sets are Disney Cars, Woodland Friends and the new Lacing sets. Viking Toys has expanded its Chubbies plastic vehicle line. New Vehicles, Chubbies and play sets will be presented at the show.

WALL-E and Disney Princess are two of the new licences that Uniset’s Magic Stickers will be heralding at Spring Fair. Each Magic Stickers set comprises a background which stickers are placed on to create a scene that can be changed by peeling the stickers off and moving.

All products can be seen featured in consumer marketing campaigns and Hama will be on TV over Easter.

RUSSIMCO - 5C05

All the titles in Russimco’s Retro Games collection are designed to retain an authentic feel and a range of new titles will be launched in 2009.

The Classic Game of Leap Frog is a circular board game for two players in which they race to get all their counters on the board. A traditional spinner is used instead of dice. The Steeple Chase Game is for up to four players and challenges players to race their horses to the finishing post.

Russimco will also be exhibiting the Ecotronic Toy range, the electronic games and gadgets that require manpower to make them operate. It includes torches and toys that require no batteries and use dynamos to power them. Now bath toys are to be added to the Ecotronic collection, with the inclusion of a colourful Tug Boat and Submarine. They work underwater and are sealed to withstand the water.

CRAZEE THINGZ - 5D23

Bedlam Puzzles has announced a brand change of its Bedlam Cube, which will become The Crazee Cube from 2009. The reason for the re-brand is two-fold.

Firstly, there is a limited audience that understands the meaning of ‘Bedlam’, particularly among younger and international customers. Crazy or ‘Crazee’ has a much wider understanding. Secondly, it makes sense to bring the product into the Crazee range, which now stands at around 40 products and continues to grow.

Crazee Thingz, the sister company of Bedlam Puzzles, is less than two years old. Both are owned by entrepreneur Danny Bamping and his 23 Acorns Group. In 2008, Crazee was appointed the exclusive distributor of Rhino Toys for UK and Ireland. On show at Spring Fair will be Rhino’s Oball, a ball that can be played with inside and out. Other Rhino toys give the company a summer product range.

Crazee has also secured a licence with Marvel to create Crazee Puzzle Heads for Spider-Man and Iron Man. Other licences include Tate & Lyle, with the Create a Crazee Golden Syrup Tin. These products feature the unique rotating mechanism that Crazee Thingz owns the global rights to, which can turn virtually any object into a 3-D mobile puzzle.

The Bedlam Cube will not be sold to trade after the 23rd December 2008 and remaining stock will be sold exclusively online.

SCHLEICH - 5B65

Schleich will launch a range of new figures and play sets at Toy Fair.

A number of new figures will join the World of Elves line-up including Nimsay, Vialis and Surah. Each figure features wings and clothing symbolic of their people. Each elf comes with a unique extra such as a horse for Surah and a pink lily pad for Vialis.

A host of new figures has been added to the Wildlife, Farm Life and World of Knights ranges. Each figure is produced with a careful attention to detail.

Schleich has a following of collectors in countries worldwide and will support retailers further this year with new display units, point of sale materials and a PR programme throughout the consumer press.

GOLDEN BEAR - 5D4

Golden Bear’s new brand, the In the Night Garden nursery collection, will target children from six to 18 months old, with an emphasis on entertaining while developing basic skills. The range will comprise a mixture of fabric and plastic products based on the characters and graphics from the programme.

The Peppa Pig series will be extended in 2009 to include new wooden products based on Peppa and her family. The range will reflect themes from the animation.

The My 1st JCB range will be extended in 2009 to include more innovative lines based on various construction vehicles including Mini JCB Pull Backs. A new character, Freddie Fastrack, will also be added. The Charlie and Lola collection will be extended to include new plush items such as Bouncing Lola, a feature toy with movement and phrases.

A collection of Shaun the Sheep gifts will also be launched to complement the existing toy range. The gifts are aimed at an older audience.

JOHN HORNBY SKEWES -5D81

Independent UK music distributor John Hornby Skewes will present a licensed series of SpongeBob SquarePants musical instruments.

Having already launched a SpongeBob junior guitar and ukulele outfit, JHS has since added a number of products to the range, including a Pinapple ukulele, Flying Vee-shaped Uke outfits, SpongeBob electric guitars, with ¾-size electric guitar plus small amp and a SpongeBob goes Punk electric guitar featuring a built-in speaker. A range of plectrums has also recently been added.

The newest addition to the range, however, is the new SpongeBob SquarePants junior drum kit. The threepiece drum set has full-colour SpongeBob drum shell graphics. The kit features a 12-inch x ten-inch bass drum, an eight-inch x six-inch, an eight inch x four-inch snare drum and a 9.5-inch cymbal plus snare stand and bass drum pedal, stool and key.

GREEN BOARD GAMES - 5D10

Green Board Games will be introducing 12 new games at Spring Fair. The BrainBox range will be increased to include new titles – Nature, USA Presidents, Olympics, Inventions, London and Maths. There will also be two new licensed BrainBox products.

Art BrainBox will be produced in conjunction with The National Gallery and Manchester United fans will be tested with their very own Man-U BrainBox.

To continue on the theme of licensed products, Green Board Games will be announcing another game in its Natural History Museum range. Dinosaurs! will join Dinosaur Snap and Dinosaur BrainBox.

Dinosaurs! is a board game where players evolve through the age of the dinosaurs, starting in the Triassic Period and reaching the end of the Cretaceous Period – the winner is whoever evolves the fastest. Wordigo, Joggle and Loose Change are some other new titles that will be on display.

TREATS AND TREASURES - F463

Travel Buddies are children’s animal snuggle pillows, designed to support heads on the go. Light enough to carry, they are machine washable and designed for children aged 18 months plus with a retail price of £9.99. The range includes six pets to choose from.

The Travel Buddies can be accessorised with matching junior Bag Buddies. These are luggage labels, where details can be written on the belly of the small plush animal. The Little Pets Living Big Celebrity Lives are making their UK debut.

Pawparazzi are collectable palm-sized plush pets which come with their own unique couture handbags, celebrity styled magazine, blanket, collar, lead and collectable charm. Pawparazzi Pets are suitable for kids aged four-plus and retail at £9.99.

The Waboba Ball is soft and easy to catch but also floats, skims and bounces off the water. The ball is available in a small palm-sized version and a larger, softer version is also available specifically for younger children. The ball can be played with as a game, with rules available for download. Waboba starts at £4.99.

THE LITTLE EXPERIENCE - 4B56

The Little Experience specialises in craft kits for children. The kits offer parents a way to create traditional childhood experiences that are memorable, challenging and rewarding.

The firm has won ten product awards in 18 months. All of the product boxes are printed inside with something to make. Children can cut out the box and recycle it to make something else. In 2009, the company is launching five new stitching and knitting kits. These kits are designed for the novice knitter and stitcher.

All of the products in the range are clearly marked with educational development and ability guides and are priced from £5.99 to £18.99. The firm offers retail solutions including a pre-packed display stand filled with a selection of its products, in all price points.

WOW STUFF - 5D43

Wow Stuff was recently shortlisted for the 2008 National Business Awards and since then the good news has kept on coming for the company.

Recently signed master toy and gift licences include Top Gear, Wallace and Gromit and Puzzler. The reaction from customers has been strong and company is expecting the Top Gear brand to be the number one selling range of gifts in 2009.

2008 marked a stellar year for Wow Stuff with the existing licences Science Museum, Natural History Museum and Mensa. The firm has also been successful in increasing sales by 300-500 per cent per square foot using a branded store-in-store concept with instore TVs and demonstration artists.


MANHATTAN TOY - 5E48

New for 2009 from Manhattan are six high performance Automoblox models, which add more power and sophistication to the range. The limited edition C9-S Berlinetta features simulated polished aluminium wheels, metallic roof and pearl textured connectors. A souped-up version of the S9 Sedan, the S9-R rides lower to the ground on larger wheels and is styled in a deep blue hue.

The A9-S features bright white moulded parts and high-gloss black wheels. The C9-R also rides lower to the ground than the C9 sportscar and is in a deep red. The C9-P has the same five-spoke wheels and low profile tyres as the C9, but is a limited edition shade of pink.

Finally, the X9X has an increased ride-height and charcoal wheels, featuring front and rear skid plates, a roof rack and spare tyre. Automoblox is distributed exclusively in Europe by Manhattan Toy. Find out more at the Spring Fair.


GREAT GIZMOS - 5D10

The Green Science collection, launched in 2008, has new additions launching at Spring Fair. The Weather Station allows kids to keep track of weather changes whilst learning facts about weather and carrying out experiments to learn about the greenhouse effect.

Other items include a Potato Clock and a Water Filter to teach kids more about the environment. Many other new products will join the Great Gizmos portfolio over 2009 with themes of fairies, robots and much more.


BEST YEARS - 5B76

Best Years is adding the Owl and Mouse sets to its knitted toys range at Spring Fair. Available in both green and brown, the products widen the firm’s range further as the mouse is a new size, retailing at £6.99. Designed by Best Years in the UK, the toys are made from a machine washable knitted fabric and have been designed and tested to be suitable from birth.

The rest of the range offers designs from dinosaurs to pastel pink lambs. Products measure just 8cm and are available boxed or unboxed. The range is aimed at gift and impulse purchasers.

BLADEZ TOYZ - 5J85

Bladez Toyz will launch several revolutionary products during Spring Fair, which are set to change the way customers can interact with radio controlled toys, gadgets and computer games.

The R/C Flight Stick is a flight control portable joystick, which vibrates during flight giving instant user-feedback, 3D flight control and combat battle function. The Control Platform enables the user to control R/C toys through any computer via the keyboard and mouse.

The Bladez Micro Salvation is a micro-sized 3D helicopter. The Combat Battle Targets are revolving targets, which record users’ scores as they aim to shoot with infrared missiles. The Micro SD Video Camera attaches to any R/C vehicle and records up to two hours of video that can then be downloaded to a computer. The camera can also be used as a pocket-sized camcorder and web cam.

The firm is also planning a range of licensed products for 2009 in conjunction with a blockbuster film. The new products increase Bladez’s portfolio to cater for a wider price range, encompassing lower price points from £19.99 through to £119.99.

The Bladez Toyz stand at Spring Fair will host a Salvation Combat Challenge and give visitors the opportunity to win some R/C gifts.

BBTRADESALES - 5B15

Known for its hi-tech gadgets, BBTradesales is to enter the children’s market with a range of Disney-inspired products from Wesco.

The Disney Cars Lightning McQueen Projection Alarm Clock is a clock that displays the time onto the ceiling or wall and features moving wheels and a projection image of the time and logo. The Disney Princess accessories range includes a 3D Fairytale Castleshaped money box featuring Snow White, Belle and Cinderella. The money box features a removable base plate.

A range of accessories are also available from Dr Who, Dora the Explorer, High School Musical, Thomas and Friends, In the Night Garden, Transformers and Star Wars, ensuring there’s a brand for all ages.

BBC WORLDWIDE - 5C17

BBC Worldwide’s stand will be staffed by key members of the newly restructured and renamed children’s and licensing team to maximise opportunities for adult brands including Top Gear, Planet Earth and Doctor Who and maintain existing children’s brands such as In the Night Garden, Charlie and Lola and Teletubbies. The team will also be on hand to discuss new licensing projects such as Lonely Planet, Strictly Come Dancing and Harry and Toto.

The stand will feature three large display areas to showcase key licensed product covering ITNG, Charlie and Lola and Top Gear. Doctor Who and Primeval will also feature in a smaller dedicated area.

Strictly Come Dancing is the latest addition to BBC Worldwide’s licensed product portfolio and a central themed area on the stand is set to showcase the brand.

Top Gear’s master toy licensee Wow! Stuff is exhibiting its new range of gifts for dads and lads and the stand will host a branded Top Gear area showcasing new products such as remote control vehicles, novelty gifts, desktop toys and a doll of the Stig – all due to hit retailers in autumn 2009.

The Top Gear range will also feature calendars from Danilo, stationery and tableware from DNC and Top Trumps from Winning Moves.

Charlie and Lola will be given star treatment with the launch of Golden Bear’s new Jumping and Bounding Lola toy and a comprehensive range of other plush, games and wooden toys.


THE PUPPET COMPANY - 5A73

The Puppet Company is based in North Hertfordshire and designs over 750 different types of puppets, including finger puppets, glove puppets and body puppets.

Founded in 1999 by Sue and Peter Locket and still directed by them, it produces a line-up of puppets that feature an educational and commercial twist. Many have full working mouths and hands and some, like the Large Birds and Socketts, include sound, but never with batteries.

The company supplies a range of point-of-sale stands that have a small footprint on the shop floor, but can hold up to 35 glove puppets in the space of a carpet tile, giving you an instant high impact display.

The Puppet Company is also the UK and Ireland distributor for the German brand Living Puppets. Many of these puppets have working mouths and hands too, and as before there is a great variety of characters and animals available to stock.

The Puppet Company is a member of the Gift Association and The British Toy and Hobby Association and is fully committed to ethical trading. All puppets and The Wiberry Doll collection have full EN71 test reports and meet or exceed all current health and safety requirements.

BIGJIGS - 5A18

2009 Toy Fair sees the launch of over 150 exciting, new products from the Bigjigs Toy range.

Over 40 new items have been added to The Bigjigs Rail selection has since Toy Fair 2008, with a variety of individual engines and wagons now available. The new Pink engine retails at £3.99 and fills a gap the company is often asked about.

At the other end of the price scale is the Grand Central Station, retailing at £45. This large item offers extra accessories including four cars and a helicopter for the built-in heli pad. Bigjigs frequently gets enquiries about a shop rail display stand and this can be seen for the first time at the show.

The Baby Bigjigs range has grown with a new shape sorter and a new concept baby walker, which doubles as an activity center.

The 24-piece wooden puzzles are now supplied in a wooden tray and the lineup of pocket-money items has been extended. The market for roleplay items is huge and the firm has introduced a number of new ‘food’ items.

The range of Santa products has also been extended and a new series of single items, fruits, vegetables and savouries will be available along with a retail display stand for 30 items.

CRAFTY KIDS - 4L10

Sally Priesig launched Crafty Kids in 2003 and is famous for being the original voice of Tweenies’ Bella, and Bits in Bits and Bobs, among others.

Crafty Kids produces original puppet and craft kids for children. Every design comes in a colourful, spotted, recycled cardboard tub, complete with a good quality brush, paints, glue and instructions. Each kit comprises of custom-made wooden and recycled cardboard parts.

The puppets are easy to thread together using special tags, with no knotting needed. The current 21 puppet kits sold well over the Christmas period and five new puppet kits and two craft kits will be launching at Spring Fair. Each kit will also now include the addition of a cotton Crafty Kids apron.

UNIVERSITY GAMES - 5A65

University Games will introduce the Splatter Mat at Spring Fair – an activity mat for children aged three and upwards. The surface of the mat is coated in a unique, patented material – Flip Faze – which changes with heat. As it cools, the mat will return to its original colour.

The Splatter Mat comes with seven foam pieces that can be put together like a puzzle in a multitude of designs.

In Murder Mystery Mansion, players work in teams to solve the mystery using simple deductive reasoning. With each guess, players move one step up on the 3D staircase, getting closer to the mansion.

University Games will also be offering several new items in its extensive glowin- the-dark line of planets and stars, including the Giant Planet Stick-Ons that feature planets, stars, spacemen and spacecrafts.

IMC TOYS - 5F51

IMC Toys will have a range of products supported by 15 of the UK’s top licences on display at Spring Fair. The licences include Ben 10, Power Rangers, Clone Wars, Barbie, Disney Princess, Winnie the Pooh and Cars.

The varied portfolio includes walkie talkies, an art and craft range including magnetic boards and drawing projectors, radio-controlled vehicles for a variety of ages and a selection of preschool musical role-play items from musical mats to keyboards.

The firm will also be exhibiting its consumer electronics range, which boasts a selective Star Wars offering of a radio/CD player, TV combo, MP3 player and digital camera.

THE IN THING - 5C11

Two of The In Thing’s existing gift lines and a new toy will be on display at Spring Fair.

The Uglydoll line will see new styles for 2009 and new display options will be available for retailers including counter top and FSDU.

Baby Bow, a range of boxed baby gifts with cutting-edge design, was launched in 2008 and virtually every container to date has sold out before it has arrived, according to the firm.

Spring Fair will see a new Theodore extension being launched. Anti Monster Spray is brand new for 2009. The lavender-scented essence spray can be sprayed on beds and pillows of children who are afraid of monsters, ghosts and spiders. The spray incorporates calming properties and will be accompanied by Splat and Splodge – monster-busting heatable micro plush characters with a lavender fragrance.

NOONOO DESIGNS - 4C23

Noonoo will be exhibiting a range of playthings and accessories for little children. The award-winning eco, ethical, sustainable and fair trade brand products are available in the UK and worldwide through retailers including John Lewis, Fenwicks and many other independents in the UK.

The range was awarded a highly commended and shortlisted status in GA’s gift product of the year, 2007/8. www.noonoodesign.com is the catalogue and PR tool. Price points are available between £6.50 and £45 and all products are gift boxed in FSC certified boxes with compostable starch acetate.

MERRYTHOUGHT - 5H67

Merrythought has been creating hand-made teddy bears and soft toys for eight decades in the World Heritage Site of Ironbridge. The firm will be exhibiting its latest range of products at Spring Fair, including traditional jointed mohair teddy bears in a variety of sizes and classical designs.

One of the most distinctive designs is the Cheeky Bear, which celebrates its 52nd anniversary this year and was named by the Queen at the 1957 British Industries Fair.

Throughout Toy Fair, the firm will be demonstrating the skill and diligence imparted into each creation with demonstrations by its skilled artisans. Merrythought also considers the creation of bespoke products for which it has the necessary facilities to sample and manufacture to individual specifications.

ESDEVIUM GAMES - 5F67

Esdevium will be exhibiting old and new trading card games at Spring Fair, with evergreen Pokemon and the recently launched Chaotic. Chaotic is the trading card game (TCG) community that brings together traditional face-to-face game play, free online action in the ChaoticGame.com Battledromes and a TV series.

Every Chaotic Trading Card features a unique code, allowing the player to not just play the game conventionally, but to also ‘upload’ the card to his virtual deck and, through the free www.ChaoticGame website, battle against players from anywhere around the world.

Pokemon will see range extensions with quarterly launches throughout 2009 and collectors’ tins will also be unveiled throughout the year.

Alongside these will be a range of specialist board games including Ticket to Ride, French Fancy and the Settlers of Catan, specifically designed for independent retailers.

The firm will also be unveiling a range of new wooden games to add to its extensive portfolio. Find out more at Esdevium’s stand at Spring Fair.

BANANAGRAMS - 5D61

Bananagrams has joined forces with one of the largest international gaming software companies, Majesco Entertainment, and has recently launched on Facebook.

Facebookers will be able to compete against friends in one of two multiplayer modes – the Classic Multiplayer Game or the Banana Café, where players can race against the clock or play in real time against each other, with the ability to chat online the entire time.

There is a solitaire version for those who want to hone speed and word making skills and development for the iPhone, DS and Wii are planned for later in the year.

THUMBS UP - 5A20

Thumbs Up is going to be bringing its blend of cool and innovative toys, gifts, gadgets, games and novelties to this year’s Spring Fair.

In addition to several new products in the R/C sector, such as additions to the Micro-Bladez line of minihelicopters, the firm is set to unveil several new licence acquisitions.

The new licences will take the company further into the girls, tween and teen marketplace, as well as continuing to appeal to the boys and gift sector. The company has also been working with independent British inventors in order to bring their visions to the marketplace and Spring Fair is going to see several of these inventions debuting for the first time.

Thumbs Up is also inviting anyone with a new invention or idea for a toy, gift or gadget to get in touch and to come and meet with them at Spring Fair, where the firm will be hosting iis very own ‘alternative to television’s Dragons’ Den’.

MARBEL - 5A26

Spring Fair 2009 will see Marbel return to hall five with its award-winning Wendy House stand. Marbel will feature over 100 new products, including additions to the Plan Toys and I’M Toy ranges.

All the wooden toys featured on the stand are produced from sustainable wood sources and finished with nontoxic, preservative-free paint.

New products from the Plan Toys Pre-school, Activity Dollhouse and Plan City ranges will be on show.

The Balancing Coral from Plan is a game for one to four players aged three and upwards, where each player has to balance a piece of the coral onto the main stack without knocking the coral over.

The game is not just a game, butalso a statement and message that coral reefs are under threat. The game is manufactured from sustainable rubber wood.

A range of new I’M Toy Trike and Ride-Ons will also be on display and Marbel expects a strong reaction from the range.

MUMBOJUMBO TOYS - 5D38

Janod’s Magnetic Rocket toy encourages discovery, learning and play. The solid wooden toy is made up of six pieces, which when put together create the rocket. Because of the polarity in the magnets, it is not possible to assemble the rocket incorrectly.

The rocket forms part of a trio of toys, the other two being an aeroplane and a helicopter. Janod wooden toys come from the Jura region of France, which is renowned for its wooden toy heritage.

FLAIR - 5C21

Flair will be showing a range of retro products at Spring Fair. Since their golden anniversary last year, the Smurfs have enjoyed a resurgence in popularity. Flair’s Smurfs range includes a new collection of plush, feature plush and poseable figures and playsets, from a 30cm talking plush with DVD to 20cm beanie plush assortments to packs of two 6cm figures, and the toys cover a range of budgets.

Now over 60 years old, Slinky is still available in its original steel-based version. Joining the line-up this year is a brightly coloured Plastic Duo-tone Slinky, which is larger than the original and the Slinky Dog made famous in Toy Story is being relaunched.

Hello Kitty is also set for updates with a 10cm Mini Plush Kitty in Gift Box and 14cm Kitty in Gift Bag. Extending the line will be a selection of accessories and bags, while autumn will see larger 27cm plush, pyjama bags and backpacks added to the range.

Also on show at Spring Fair will be Uno, Shaker Maker, and modern gadgets with retro styling such as iNo, the family trivia games licensed by Apple.

HANSA TOYS - 5C02

Ranging in size from four inches to four metres, Hansa’s plushes feature animals from every corner of the globe.

Each animal’s fur is hand trimmed, providing a layered look that can’t be produced by machine. Larger animals have light-weight titanium steel frames, enabling them to be ridden by children. Hansa works closely with conservationist Don Young, both to raise awareness through various projects around the world and to refine the lifelike qualities of the plush.

Each toy comes with a Toys That Teach tag, which describes the animal’s habitat, lifestyle, gestation period, care of young and eating habits.

FIESTA CRAFTS - 5A59

Fiesta’s Tellatale puppets and finger puppet sets will be bolstered at Spring Fair this year with Snow White and Cinderella box sets.

The Snow White set includes seven dwarf finger puppets, each with a different coloured outfit and facial expression. And, of course, to complete the set, Snow White herself features with a poison apple. The set can be extended with the prince and the witch. The Cinderella set features the two ugly sisters, Cinderella, Prince Charming and the Fairy Godmother. Cinderella transforms from the ragamuffin servant into the fairy tale princess with a removable ballgown.

Many new single puppets will also be joining the range, including a panda, squirrel, badger and crow. Each collectable finger puppet is hand produced and Fiesta offers a spinning counter top display unit for retailers.

PAUL LAMOND 5E58

2009 marks the 25th anniversary of Paul Lamond. To celebrate this, the company is launching a pre-school educational range under the Chimp and Zee Games brand. The collection will consist of six games and four puzzles. Postman Pat has been updated to Postman Pat Special Delivery Service and Paul Lamond is offering three Gruffalo products – two puzzles and a snakes and ladders games.

In the children’s sector, there are six new Rainbow Magic puzzles, an updated Famous Five range and the Fundex game When Pigs Fly. The family sector sees the addition of Cacophony, a game of noisy charades and In a Pickle, Luck of the Draw and Revelations, the game where sins are revealed but not sinners.

Family puzzle additions include Where’s Wally, Alex Baird’s Impossible Puzzles and three dragon puzzles from The Dragon Chronicles.

The Murder Mystery Dinner Party range sees the return of Inspector McClue in A Vintage Murder and the McNaughty range is extended with Sexual Secrets and Legless joining the series.

ORCHARD TOYS- 5B59

Orchard Toys is launching seven new games and puzzles, six of which are designed for younger children. One Banana, Two Banana is a game for up to four players that will help children aged four-plus with counting skills.

Fairy Cottage is a 15-piece puzzle designed with girls aged two to five in mind. Great Britain and Ireland puzzle and poster is a 150-piece puzzle aimed at five to 11 year-olds, packed with facts.

The board game Flea Circus is designed for up to four players in the five-plus age group; the aim is to be the first to build a big top. Doodlebugs is a rally simple card game suitable for children aged three and up.

Tuten-loot’em is a card game featuring Egyptian illustrations for up to four players of five years and up. Finally, Fruit Frenzy is another card game that helps kids aged four-plus with their colour recognition and counting skills.

RAVENSDEN - 5D60

Ravensden makes its plush animals as realistic as possible and combines its designs with high quality fabrics. The firm is always on the lookout for new and better materials.

The SUMA collection is one of the most thorough soft toy collections in Europe, including an expanding range of rare species from around the world. The collection includes big cats, monkeys, sea creatures, African mammals, British wildlife and domestic animals.

Ravensden’s Baby Collection includes rattles, cuddles, musical animals and bibs in a variety of animal designs in pastel colours. In addition, there is a range of plush animals, puppets, clip-ons, backpacks, pencil cases and purses.

The firm holds the Toycred accreditation.

REBEL TOYS - 5A20

The Maisto R/C and die cast collections distributed by Rebel toys will see many new releases for 2009, with two new major categories created including the new Maisto-TECH range of R/C cars and the Need for Speed – Undercover diecast collection, which features cars from the video game.

The Maisto-TECH R/C collection is launching a variety of new products in 2009, including a new 1:14th scale off-road collection and a 1:10th scale Hummer HX.

The Need for Speed – Undercover collection features a range of cars from the video game, with each car having a code to unlock exclusive in-game vehicle designs. Models include Audi, Porsche, Lamborghini, VW and BMW in a range of different scales from 1:64th, 1:24th and 1:18th.

Maisto also has the very latest MotoGP season bikes in 1:18th and 1:10th replica models and a 1:18th kit version including the 2008 World Champion Valentino Rossi.

TANTRIX - 5B25

Designed by John Yianni from North London, Army of Frogs requires players to strategically place frog stones and hop over other frogs, aiming to connect all those of their own colour while preventing opponents from doing the same. The game helps to develop strategic planning, spatial awareness and problem-solving skills. The name refers to the collective noun for a group of frogs. The game is suitable for up to four players of any age from four and upwards.

The straightforward rules allow game play to start immediately. With no need for a playing board, Army of Frogs consists of 40 Frog stones and four colour indicator discs, all made of a highly tactile resin, plus a cloth bag.

SEAGER GAMES - 5J81

In 2000, the designer of Where is Moldova, Peter Seager, realised that people had grown tired of their old favourite board games. What followed was two years of research, during which 1,200 households confirmed that board games, although still popular, were being overtaken by computer games.

As a result, Peter set out to devise a unique game to bring families and friends back together. It would evenly combine strategy, knowledge and luck, play in one hour and involve players of all ages and abilities.

The game was financed, developed and manufactured in Britain. It was launched in 2005 at the Secret Games Shop in Tunbridge Wells.

Seager comments: “Developing, financing and marketing Moldova has been a test of endurance.”

PALADONE - 5F47

Wipeout is the Ultimate Tag game and uses chalk dart technology to leave players’ marks on their opponents. Each dart can be used 30 times and the chalk mark wipes off all surfaces with ease.

The chalk darts are either projected by the Wipeout Dart Shooter or can be fixed into the Wipeout Missile for a game of ball tag with attitude and long range capabilities.

The product range includes a single Dart Shooter pack with target and safety goggles, double Dart Shooter pack with safety goggles, the missile launcher with chalk dart and refill packs of either three or six darts.

The range will be supported by TV advertising on Nickelodeon in the run up to and throughout the Easter school holiday. Wipeout is distributed exclusively by Paladone Products.

FLYING TOYS - 5A41

Flying Toys had a strong presence at last year’s Spring Fair as it celebrated its 30th anniversary together with micro sculptor Willard Wigan.

The firm is looking forward to returning to this year’s show, where it will be previewing all the latest additions to the range including products from Silverlit Electronics, Interactive Toy Concepts, Quercetti, De Ruymbeke, White Wings, Lanard and The Kite Factory.

Flying Toys provided promotional support for its R/C products in the run up to Christmas 2008 and the firm will be displaying a range of editorial coverage on the stand.

A big screen will also feature on the stand, showing demonstration discs that are available for retailer promotions.

ARMADILLO IMPORTS - 562

Armadillo Imports specialises in animal-themed toys and gifts at pocket-money prices. The new company’s founders have around 30 years of experience in the animal based tourism market.

The range is aimed at the gift market at tourist attractions. Armadillo Imports provides strong customer services, fast turnaround and a wide range of prices to suit a varied customer base.

GINGER FOX 5C13

Ginger Fox is celebrating the success of its Classic Dining Moment range of dinner party experience packs. The collection includes Dinner with the Mafia, Dinner on the RMS Titanic and Dinner Aboard the British Pullman Orient Express.

The new addition to the range is Dinner with Elvis. The pack will transport dinner guests back to Vegas for an evening with The King. The pack will include facts and information about the singer and 60 minutes of original Elvis recordings to provide the soundtrack.

Each pack contains dinner invitations, reply cards, place cards, menus, a CD, a booklet of facts on the chosen theme, character profiles, themed food and cocktail recipes, trivia card game and tips on hosting the dinner party.

SUSAN PRESCOT GAMES - 5F62

Susan Prescot Games has announced the launch of its Numberjacks Board Game. Numberjacks is all about fun and learning, thinking skills, problem solving and maths. Numberjacks is broadcast by the BBC in the UK and in more than 30 other countries around the world. The board game has been designed with the same strong values and makes learning fun.

Aimed at ages three and upwards, the game is based on team work, encouraging children to work together to achieve their goal to outwit The Numbertaker and save the Buddy Blocks.

CESAR UK - 5E09

Cesar will be launching a range of licensed costumes for children and adults at Spring Fair. A new range of Ben 10 Alien Force costumes will be available from July ‘09 and will include a complete dress-up costume and alien characters.

The Marvel collection will also be expanded. In addition to the collection of Wolverine costumes, the firm will be revealing some female super-hero costumes which can be partnered with existing male styles. The Gladiators range will also be unveiled, based on the all new Gladiators series, airing on Sky One.

BRIO - 5B32

Brio will be taking the opportunity to present its ranges and key products at Spring Fair, including the My Very First range of nursery toys suitable from birth. The Brio Toddler continues to be a growth area and offers a selection of wooden toys such as pull-alongs, stacking toys and building blocks.

The Brio Wooden Railway has grown over the last year with the introduction of Disney Mickey Mouse Clubhouse and My Friends Tigger & Pooh range.

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Spring Fair 2011

A complete round-up of the exhibitors and their stands at the upcoming Spring Fair International 2011, set to take place in Birmingham in February.

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