SPOTLIGHT: What girls want

Research specialist Carrick James examines the buying and viewing habits of young girls.
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From its ongoing Child Track research project, the market research firm finds out what girls up to the age of 14 are interested in, whether its on TV or the internet, who their favourite characters and dolls are and where they prefer to shop.

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What girls want

Market research specialist Carrick James offers a snapshot of the buying and viewing habits of the young female population from its continuous Child Track research project...


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