SPOTLIGHT: What girls want

Research specialist Carrick James examines the buying and viewing habits of young girls.
Publish date:

From its ongoing Child Track research project, the market research firm finds out what girls up to the age of 14 are interested in, whether its on TV or the internet, who their favourite characters and dolls are and where they prefer to shop.

To read the full report, please click here.



What girls want

Market research specialist Carrick James offers a snapshot of the buying and viewing habits of the young female population from its continuous Child Track research project...


Girls' market

The girls market continues to be a lucrative buy tricky sector, as toys are constantly battling against other mediums like music, fashion and gaming. Licensed properties still figure highly, but so do more interactive based toys, with even traditional plush now featuring these elements...

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