SPOTLIGHT: The boys' market

NPD offers some analysis of the all-important boys' toys sector.
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NPD offers some analysis of the all-important boys' toys sector.

Boy’s toys have been dominating the traditional toy market for much of the last year with sales excluding video games reaching £1.58bn in 2008 (source: NPD Consumer Panel).

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Boy wonders

The boys sector is dominated by licensed properties, with the all-conquering Ben 10 topping the charts for over a year and showing no signs of abating. This year sees yet more strong movies with the new Transformers, Wolverine and Terminator films arriving in the summer. ToyNews views what?s on offer....


Lads' army

Thank goodness for the boys sector, which has been propping up the toy market for the last two years, clocking up an impressive £1.2bn of sales last year. NPD provides some more stats on what lad?s love?


Pre-school market update

The £260m pre-school sector is the industry?s most fiercely-contested battleground, dominated by licences and TV properties and notoriously difficult to second guess. Certain perennials sell strongly but there?s development of characters and play patterns, which make for a vibrant market segment. NPD offers some analysis on its current condition?