Since its release, Spin Master has enjoyed buyont sales with its interactive and lifelike baby dolls, Luvabella and Luvabeau.
Both Luvabella and Luvabeau behave like real babies, as users can tickle Luvabella's tummy and watch her giggle or cover Luvabeau's eyes and watch him play peek-a-boo.
"We've taken classic doll play to a whole new level, allowing children to fully immerse themselves in the imaginative world of nurturing," said Nancy Zwiers, CMO at Spin Master.
"Most baby dolls can do one thing, while Luvabella has hundreds of unique lifelike responses, making her irresistible to everyone who has experienced her realism and interactivity first hand… it's beautiful to see."
Luvabeau is Luvabella’s brother, and Luvabella is available in three different skin tones and provides kids with the preparation they need when waiting to welcome a new sibling into the family.
Ben Gadbois, global president and COO of Spin Master, added: “With the release of Luvabella and Luvabeau, Spin Master remains at the forefront of innovative toy technology and trends.
"Luvabella is a reflection of Spin Master's commitment to continual innovation and collaboration. Our talented internal teams partnered with external inventors to create this breakthrough. We're excited with the release of this one-of-a-kind, highly sophisticated doll and we expect Luvabella to be a kid favourite this holiday season."