Spielwarenmesse reveals Indian toy fair plans

Indian market is ready for a fair with international impact, says CEO Ernst Kick.
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Spielwarenmesse has unveiled plans for Kids India, taking place at the Bombay Convention and Exhibition Centre next year.

The organiser of the Nuremberg Toy Fair has dated the event for October 24th to 26th 2013.

Spielwarenmesse eG will be supported by the Indo German Chamber of Commerce in the venture.

The new fair is intended to act as a platform for Indian and international exhibitors to showcase products including toys, baby items, licensed products, sports, leisure and hobby offerings.

In addition, Spielwarenmesse eG will organise a World of Toys pavilion for small and medium-sized companies.

"The Indian market is ready for a fair with an international impact," explained Ernst Kick, CEO of Spielwarenmesse eG. "More than 800 toy manufacturers, exporters and suppliers ensure that the Indian market grows constantly.

"IGCC has enormous expertise. It regularly organises international fairs in India and as our representative for the International Toy Fair in Nuremberg, knows the Indian toy market very well."

Estimates for toy sales in India are around $850m, which accounts for just one per cent of global toy sales. However, a growth figure of some 15 per cent has been mooted as the Indian middle class continues to grow and consumers begin to pay increased attention to quality and spend more money on toys.

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