24 companies from 11 countries have registered to exhibit in the World of Toys area, which has been expanded to almost 300 m² and is located in a prominent position in the Hong Kong Convention and Exhibition Centre.
80 per cent of the companies which exhibited in the area last year are also returning for the 2011 show.
Spielwarenmesse and the Hong Kong Trade Development Council (HKTDC), the organiser of the Hong Kong Toys & Games Fair, signed the agreement for the World of Toys in July 2008.
Companies from the following countries will take part in the World of Toys by Spielwarenmesse Pavilion at the Hong Kong Toys & Games Fair 2011:
Australia: Peter Fish & Co
Belgium: Jacob Company
Germany: C. Riethmüller; Bruder Spielwaren; Bullyland; Bodo Everts Datteln; Schäfer Toy Company; Spielwarenmesse
France: Buki France; Juratoys
UK: Pocketbond; Mojo
Israel: Taf Toys
Italy: Grand Soleil; Selegiochi; Edison Giocattoli; Sphera; TT Toys Toys
Malaysia: Everts Malaysia
Netherlands: SES Nederland; TM Essentials
Austria: The Cool Tool
Switzerland: Micro Mobility Systems; Swissgames