Exhibitors at the end of each Spielwarenmesse show in Nuremberg have been donating their exhibits to a good cause, and this year saw firms donate over 8,000 toys.
Spielwarenmesse eG, the team who manages the campaign, gained the generosity of over 800 companies, with more than 30 euro pallets of toys being collected for social projects, charities, foundations and societies.
“This initiative is very close to the hearts of our exhibitors and our own,” said Ernst Kick, CEO of Spielwarenmesse eG.
“We want welfare institutions and initiatives to benefit from the world’s leading toy fair by bringing joy to the lives of many children.”
This year’s toys are being donated to 30 SOS Children’s Villages and seven local institutions, such as Lebenshilfe Fürth, an after-school club at Altenfurt Primary School, the initiative for children living with cancer.
The Sandreuth Nursery School in Nuremberg will also benefit from the donations.
Jürgen Frühwald, managing member of the board at Sandreuth Nursery School, added: “Our children are thrilled with the donated toys. Without this fantastic support, we’d never be able to equip our nursery with new and high-quality toys to this degree.
“We’d like to extend our heartfelt thanks to the exhibitors and the whole team at Spielwarenmesse eG for their kindness and generosity.”