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Snow promoted as Imagination relaunches - ToyNews

Snow promoted as Imagination relaunches

New MD names as company brings in revamped name and logo and introduces range of products.
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Imagination Games has unveiled a number of changes, including a new logo and new management.

The firm’s new managing director is now David Snow (pictured), who has been promoted from his previous role as sales and marketing director.

Snow steps up after three years at the company and takes over from previous incumbent, Steve Reece, who will continue to work on the existing business and help to launch new ventures on a global basis.

Other moves at the company include a new corporate logo, a fresh range of products and a new name.

The firm believes its updated trading name better reflects its core business. Imagination Games UK & Europe will take over the mantle of its predecessor – Imagination DVDi. A new logo will accompany the name change.

Finally, having sold a few of its smaller brands in the UK to Spin Master, Imagination has introduced four titles to its portfolio, including Ruckus, Kalide, Get It Wrong to Win and Am I Napoleon?

Ruckus comes straight from the US where it has enjoyed strong sales; Kalide is a tactile and competitive magnet-based skill and action game; Get It Wrong to Win has an obvious gameplay and Am I Napoleon? is an electronic guessing game for all ages.

The new games join a range of established lines offered by the company, including Top Gear, Doctor Who and Catchphrase.

Snow (pictured) explained the changes, saying: “We wanted to make a statement that we’re still here and thriving after we sold a few of our minor brands (in the UK at least) to Spin Master.

“A change of image, new leadership and the largest number of SKUs we’ve ever unveiled represent a reinforcement that we are a successful company in the UK, with years of solid growth ahead of us.”

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