Smurfs stickers and trading cards due - ToyNews

Smurfs stickers and trading cards due

E-max will produce a host of licensed products across Europe around movie sequel launch.
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Smurfs stickers, trading cards and albums are on the way.

E-max will produce the goods, after reaching an agreement with Ink and Biplano for Eastern Europe, Nordic, Spain and Portugal. 

E-max has also signed Clay Buddies for these territories as well as Germany, Austria, Switzerland, Benelux and France.

Sony launched The Smurfs movie in 2011. Its sequel will hit cinemas worldwide this year.

"E-max will develop ranges both on the upcoming movie and on the Classic Smurfs line, so with these important product categories secured on the Smurfs, we now have a number of the very best partners in Europe onboard, and most of Europe well covered in these categories," said Tina Zacho Alexandersen, Senior Brand Manager at Ink. 

Read the full story on Licensing.biz.

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