Smoby up at half-time

Smoby has announced its half -time sales figures which show a rise of 15 per cent for the six month period.
Publish date:

Half-yearly sales figures were €169.5 million. The firm says it managed to add a strong second quarter after a good first three months. The figures include the reprocessing of Berchet sales from the first quarter. The half-year figures illustrate the "refocusing of activity" of the brand names within the group, discontinuing non-profitable lines at Berchet and concentrating on stronger performing core products.

Any effect during the incorporation of the Berchet business has been compensated greatly by the increased business at Smoby, an increase of four per cent for the period and by the outstanding sales by international subsidiaries, including South America and Central Europe.

The reorganisation of the group brands, linked with the refocusing of the most profitable lines, will be carried over into the next quarter.

Adrian Mayes, Smoby's UK managing director said: “This will strengthen further our product offer and ensure a coherent strategy across key categories. It will also assist us in achieving growth in targeted areas of our business. Smoby has continued to maintain a leading position within key segments of the market. We expect this to continue into 2007 with the launch of new innovative products supported by a full range of strategic marketing initiatives”.



Pat boosts ER half-times

Entertainment Rights has published its half-time results for the six months ended June 30th 2005, with turnover and profit up and international expansion on the cards for next year.


Character on top at half time

Character Options' half time financial results show turnover up 50 per cent in its toys and games business,  and group pre-tax profits up from a loss of £1.9m to a surplus of £3m.


Smoby swoops for Berchet

Smoby-Majorette is set to announce that it has acquired compatriot firm Berchet, in a deal which will create Europe?s second largest toy group.


Hornby on the up

Hornby has reported a 15 per cent increase in sales to £45m for the year to the end of March, with pre-tax profits up 16 per cent to £7.5m.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019