Smoby up at half-time

Smoby has announced its half -time sales figures which show a rise of 15 per cent for the six month period.
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Half-yearly sales figures were €169.5 million. The firm says it managed to add a strong second quarter after a good first three months. The figures include the reprocessing of Berchet sales from the first quarter. The half-year figures illustrate the "refocusing of activity" of the brand names within the group, discontinuing non-profitable lines at Berchet and concentrating on stronger performing core products.

Any effect during the incorporation of the Berchet business has been compensated greatly by the increased business at Smoby, an increase of four per cent for the period and by the outstanding sales by international subsidiaries, including South America and Central Europe.

The reorganisation of the group brands, linked with the refocusing of the most profitable lines, will be carried over into the next quarter.

Adrian Mayes, Smoby's UK managing director said: “This will strengthen further our product offer and ensure a coherent strategy across key categories. It will also assist us in achieving growth in targeted areas of our business. Smoby has continued to maintain a leading position within key segments of the market. We expect this to continue into 2007 with the launch of new innovative products supported by a full range of strategic marketing initiatives”.



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Character Options' half time financial results show turnover up 50 per cent in its toys and games business,  and group pre-tax profits up from a loss of £1.9m to a surplus of £3m.


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Smoby-Majorette is set to announce that it has acquired compatriot firm Berchet, in a deal which will create Europe?s second largest toy group.


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