Smoby drives on with McLaren deal

Smoby has secured a licence with McLaren to produce a selection of  branded toy cars next year.
Publish date:

The range will include a small ride-on car, trike and scooter as well as a new version of its F1 Driver plug and play, which allows kids to get behind the wheel, and an R/C F1 car.

Adrian Mayes, managing director of Smoby UK said: “I’m delighted to announce that Smoby will be teaming up with McLaren in the New Year, particularly following its signing of Lewis Hamilton. He’s set to be an inspiration to British kids and now, thanks to Smoby, they’ll also be able to start their driving career early behind the wheel of a McLaren” 



Roar deal for Vivid

Vivid Imaginations has won the master toy licence for Chapman Entertainment's next big property  - Roary the Racing Car - which has also just secured TV slots on Five and Nick Jr for next spring.


Smoby swoops for Berchet

Smoby-Majorette is set to announce that it has acquired compatriot firm Berchet, in a deal which will create Europe?s second largest toy group.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.