Smiffy’s has joined forces with its stockists and eBay and Amazon to combat copyright infringing goods.

The dress up company revealed it has been working closely with eBay, Amazon and other online marketplaces to remove thousands of listsings of knock-off products with a sales value in excess of £100,000.

As part of the campaign, a £100 reward is being offered to Smiffy's customers who report sellers of the iligitimate products.

In a statement, the Smiffy's said: “It’s not just Smiffy’s that is losing out here. [Our] valued customers are too, because they are being hoodwinked into buying inferior, copyright-infringing products instead of genuine Smiffy’s products.

“Copyright infringement is rife in this industry, especially on sites such as eBay and Amazon, where sellers import inferior product [and] use prestigious company images and designs.

“This is a rewarding and valuable scheme and by teaming up with their customers, Smiffy’s are once again showing commitment to leading the fancy dress industry.”

If you spot some fake Smiffy's goods, call 0800 590 599.

Find out more about the toy industry's battle against counterfeit goods in our special report.

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