Smiffy's signs Viz

Firm signs deal with Metrostar and Dennis Publishing for range of dress-up and accessories.
Publish date:

Smiffy’s will launch the range based on the magazine characters at Spring Fair with ‘Sid the Sexist’ and ‘The Fat Slags’ and hopes to add further characters in due course.

The deal was brokered by Claire Potter at Metrostar with John Howson and Hannah Carter-Fea at Smiffy’s.

Potter commented: “We are all looking forward to seeing Viz’s larger-than-life characters in Smiffy’s dress-up costumes. We hope they’ll create as much fun for party-goers as they do for magazine readers.”




Smiffy?s has recently branched out of its dress-up comfort zone, into the toy sector with the Time 4 Fun range. Katie Roberts visited the Gainsborough head office to find out more?

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