Smiffy's: Retail feedback key for Time 4 Fun range

Toy supplier wants to work with retailers on new line before big 2013 launch.
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Smiffy's is asking retailers for feedback on its Time 4 Fun products to ensure the range has an even bigger bang with its full launch next year.

Louise Bielby, who is leading the team that is launching the Time 4 Fun toy range, told ToyNews: "In 2012 we want to get as much feedback as possible from retailers on how the line works for them, so that we can change and tweak things accordingly. 

"It seems an obvious thing to do, but I don’t think it’s always done.” 

Time 4 Fun creator Richard Pickworth added: “If you get the whole range looking right, you can then tweak products and, hopefully, have a winning offering.”

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Smiffy?s has recently branched out of its dress-up comfort zone, into the toy sector with the Time 4 Fun range. Katie Roberts visited the Gainsborough head office to find out more?

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