SmarTrike "overwhelmed" to be only outdoor toy to make 2014 top sellers list

"The top ten comprises a truly select group of fantastic toys and we are proud to be included."
Publish date:
Social count:
0 smartrike.png

SmarTrike is "overwhelmed" with the news that it was the only outdoor toy to make the top ten list of the most popular toys sold in the UK last year, according to The NPD Group.

The firm's patented touch steering and innovative swivel wheel offers riders a smooth experience and most recently their magic button has advanced the product again.

"We were overwhelmed to have made this enviable position," said Yael Biegun-Chen, vice president of global marketing at smarTrike.

"The top ten comprises a truly select group of fantastic toys and we are proud to be included. We understand that technology toys will continue to grow, but we are passionate about engaging the youngest generation with the great outdoors and will continue to develop our product range to deliver the most advanced trikes that promise the very best ride for little ones to explore.

"It is great to learn that our hard work is paying off and that a smarTrike, was one of the ten most popular toys chosen by families in the UK last year. We hope to continue this into 2015 and beyond."


5_Little Tikes 300.jpg

SECTOR GUIDE: Outdoor toys

The outdoor and sports toys sector was worth £363m in 2011, up ten per cent thanks to some extremely mild weather and, unusually, enjoys two peak periods. We take a look at what some of the key players are promoting this year.

Ultimate Top Toys List 600x300px.jpg

Ultimate Top Toys List

Now that the retailers and toy experts have unleashed their top toys for Christmas lists in force, it should be easy pickings, right? Well, to make it simpler, we have totted up every ‘top toy’ list of this year to uncover 2014’s ultimate selection

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.