Smart Trike is rolling onto British TV with its very first television advertising campaign in the UK.
Airing now, the adverts will celebrate the new trike technology Touch Steering and the trike's patented Swivel Wheel.
Smart Trike adverts, promoting its latest line the Dream, will screen across the country on Channel 5, Nickelodeon Junior and Cartoonito.
The ads began airing on March 25th and will run up to August.
Alongside its adverts, Smart Trike will be running a social media campaign to encourage UK parents to watch the adverts and enter its competition in order to win a prize.
Nitzan Kadmon, director of communications at Smart Trike, said: "We are so excited about our latest campaign, it's the first time we've invested in UK television advertising.
"Our new technology really is world-class so it was perfect timing for us to engage with a whole new audience.
"We are confident our UK retailers will really see the benefits, and as always we hope our tricycles will encourage families to spend more time outdoors together.
"It certainly is easy to get around with the new Swivel Wheel."
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