Little Airplane Productions is partnering up with soft toy firm Animal Magic to bring the Small Potatoes characters to Animal Magic’s new F2C business.
The business produces customised soft toys delivered directly from the factory to the consumer, and through F2C, Small Potatoes followers can use the Small Potatoes Facebook page to design their own plush Small Potato.
Once an order has been placed, the plush toy will be sent from Animal Magic's factory in South China to the consumer's home.
“Small Potatoes has been a huge hit digitally thanks to the interactivity of its Facebook page,” says Josh Selig, founder of Little Airplane Productions.
“This deal with Animal Magic will further increase the brand’s digital presence and offer added creative value for the many family and teenage fans wishing to interact with the characters”.
The Small Potatoes Facebook page now has over 1.8 million Facebook fans, a figure which makes it the number one preschool brand on Facebook.
Many have been heading to the site to take advantage of Little Airplane's custom potato initiative that allows parents and teenagers to request custom potato avatars of their family members.
“We are delighted to be working with Little Airplane Productions to bring high quality Small Potatoes toys direct to consumers,” says Animal Magic’s founder Piers Morgan.
“The Small Potatoes are wonderful characters who lend themselves perfectly to our F2C concept and we can’t wait to see the creative ideas come flooding in from their fans.”