Slow Toy Awards 2014 shortlist revealed

14 products will now be whittled down to the final Slow Seven, while new contendors battle it out for the Slow Craft award.
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The team behind the Slow Toy Award has unveiled this year’s shortlist, all vying for a spot in the awards’ final Slow Seven and Slow Craft Toy.

The 2014 Shortlist of 14 carefully selected products will now undergo review, before being whittled down to the winning eight toys.

The 14 Slow Seven shortlisted toys are:

Le Toy Van Doctor’s Set

Bigjigs Toy Marble Run

Tobar Wooden Domino Race

Plush Wheelybug

Tegu 24 piece Magnetic Wooden Blocks

Bigjigs Toy Shop Till Scanner

Mecanno Multi Models 10 Model Set

Le Toy Van Fire Engine Set

Sorgenfresser Worry Eater

Great Little Trading Company Superstar Kitchen

Carry Case Finger Puppet Theatre

Boikido Push and Play Rabbit Wagon

Learning Resources Mental Blox Critical Thinking Game

Wonderworld Rainbow Sound Blocks

As a new category for 2014, the Slow Team has also unveiled the shortlist for the Slow Craft Toy award:

The World of Imagination Make Believe Shop Set



A panel of six judges will now decide the winners, including John Lewis buyer for toy and books, Ian Ellis, life and style editor at the Guardian, Kate Carter and parenting journalist Liat Hughes Joshi.

“I am delighted with the 17 shortlisted products,” said Thierry Bourret, the man behind the Slow Toy Movement.

“The judges have truly captured the essence of what these awards are all about and there is a great variety.

“I have a couple of favourites, but I think on the whole, deciding the final Slow Seven and Slow Craft Toy will be quite difficult.

“I am very excited to see what the outcome will be. Having the support of John Lewis this year has given the awards a great boost and I hope it allows the Slow toy message to travel even further.”


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