Slow Toy Awards 2012 announced

The alternative toy list returns to honour the industry's 'proper toys'.
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The controversial Slow Toys list, which was launched last year in reaction to the TRA's Dream Dozen, looks set to become a permanent fixture in the toy calendar as it returns as the Slow Toy Awards this year.

Announcing the 2012 Awards, the team behind the movement said: “The Slow Toy awards aim to highlight the ‘real toys’ out there that provide children far more than noise and flashing lights as a form of entertainment.

"The disappearance of the educational abacus, the beautifully crafted wooden toy and the much loved dolls house that encourages creativity and imagination is very much the issue at the heart of this campaign."

With that in mind, for a toy to be considered a Slow Toy it must satisfy the following criteria:

• Encourages traditional play
• Boosts creative thinking
• Inspires the developments of one’s own imagination
• Not made of plastic
• Without batteries
• Sold in independent toy shops
• Durable, stands the test of time
• Without thousands of different functions

To nominate a toy simply email the name of the brand, product, stockists, cost and why you feel it should be awarded a Slow Toy accolade to The competition will close at midnight on September 14th.

Judging the Slow Toys will be a panel comprised of Basil Snooks from Eric Snooks in Bath, Lucie Toogood from Selfridges, Al Boxall-Gordon from IzziwizziKids, and three mummy bloggers: Nicola from ‘Monsters Funhouse’, Fiona from ‘Mummys Little Stars’ and Kate from ‘What me and the Boys say’.

Launched by Asobi Toys boss Thierry Bourret, the original Slow Toy list included offerings from the likes of Tidlo, Bigjigs and Tolo.

Commenting on the announcement of the 2012 Awards, Bourret said: “This is such an exciting development. I was inspired to launch the Slow Toy movement last year when I was becoming increasingly frustrated by the lack of proper toys on the market and disappointed that a plastic poo-ing dog was the predicted the dream toy for 2012.

He continued: “I just believe our children deserve better than this and should play with toys that inspire their minds and encourage creative play. I can not wait to see the entries and for the panel to select this years top ten Slow Toys.”


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