Sinco Toys has detailed the launch of its new line of children’s collectables, Scrambled Headz.
Series one is due to hit retailers next month, consisting of six SKUs including a Clown, Rapper, Caveman and Hula Girl.
Each scrambled character arrives in an egg package containing detachable body parts and accessories. Easy to assemble, kids can make numerous combinations from the included features.
“We are delighted to announce the launch of Scrambled Headz,” said Daniel Smith, European account manager at Sinco Toys.
“We look forward to offering a unique concept of play to the market and adding a fun pocket money collectable line into our expanding product portfolio.”
Scrambled Headz will be heavily supported with consumer focused press activity, social media led campaigns and bespoke POS at retail.
Sinco Toys already plans to expand the range with series two in spring 2018.